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strategy number one


BMW's Strategy Number ONE includes new city car, excludes CS

BMW has decided that it would be prudent to abandon high-end halo cars in the wake of the global economic downturn and the low profit margins of such low-volume vehicles. That means that we should not expect a production version of the range-topping Concept CS that has been paraded around by the German automaker these last few years. Instead, expect BMW to refocus its efforts on efficiency, with city cars and electric cars taking a new priority. Sure, cars that use electric motors and expensive batteries are also likely to post low profit ... Read more →

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