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AltCar 2008: AMPLE taking orders for $29,999 PHEV truck, two other plug-in hybrids

The headline above is what we call a "bait & switch," and it recreates the feeling I got when I approached the AMPLE Motion booth at the AltCar Expo. AMPLE, a new company incorporated on Earth Day this year, is trying an unusual strategy to get the word out about its plug-in hybrid vehicles that are scheduled to arrive in 2010: super deep pre-order discounts. While the company's 2010 R300 plug-in truck will normally cost $75,000, the first thirty people to pre-order will be on the hook for only $29,999. A similar deal was available to ... Read more →

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