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60 mpg not enough of a selling point? Ford dances the tango with new Fiesta

As if 60+ mpg wasn't enough to to get people's attention, Ford UK had two of the new Fiesta models - in Squeeze Green and Hot Magenta colors - driving a little dance pattern near the Tower of London last week alongside human dancers. The stunt was choreographed by Paul Harris and international stunt driver Paul Swift. I'm not sure why OEMs feel the need to produce "events" like this - just slap a 60 mpg logo in big red letters and watch these things move out the door. I mean, the Fiesta has already sold 3.4 million units in the UK since ... Read more →

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