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toyota bill reinert


Toyota's Bill Reinert lets loose on ethanol, li-ion batteries, plug-in vehicles

Toyota's Bill Reinert should be better known. With so many quotable statements coming from GM's Bob Lutz and Tesla Motor's Elon Musk, perhaps Reinert, Toyota Motor Sales' national manager or the advanced technology group, is just overshadowed in the OMG series. But, during a recent conference sponsored by Fortune in Orange County, Reinert made a play to get his dramatic words out there. Speaking to Automobile Mag, he said: That's the first law of Disney at work--wishing will make it so. Using ethanol for fuel is like electing the dumbest kid in ... Read more →

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