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REPORT: Toyota looking to apply Prius name to other hybrid vehicles, but not as a sub-brand

Not long ago, we wondered just how steep the hill of customer acceptance is for a new technology like the Volt is. The question was how well the Chevy Volt and the Voltec powertrain could compete with the established Prius brand? Toyota, for its part, apparently thinks it's worth spreading the Prius name around a bit onto other hybrid vehicles. According to Automotive News (subs req'd), Toyota executives told a meeting of Toyota and Lexus dealers in Vegas this week that the company will put the Prius name on more U.S.-market hybrids. While ... Read more →

Toyota still considering Prius sub-brand Jeremy Korzeniewski

REPORT: Toyota looking to apply Prius name to other hybrid vehicles, but not as a sub-brand 3 months ago on Autoblog Green

Toyota still considering Prius sub-brand 1 year ago on Autoblog Green

We've been hearing rumblings of more models coming from Toyota that would carry the Prius badge for the last few months. While the Prius in five door hatchback style that we all know and love will definitely carry on, even after it is completely redone next year, there are likely to be other ...

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Guide to Common Green Acronymns

CAFE – Corporate Average Fuel Economy. A system used in the U.S. to define mileage requirements of new vehicles.

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