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Toyota announces $400 price increase on 2010 Prius

There's no doubt about it, the redesigned 2010 Toyota Prius has turned into a smash hit. Both in America and in Toyota's home market of Japan, the third-generation Prius is defying the industry trend of falling sales and is actually proving hard to find with certain desirable options. It's also selling at a much better clip than its rival from Honda, the Insight, which made headlines by undercutting the Prius hybrid's base price earlier this year. Toyota countered the Insight's advantage by offering a low-content base model Prius with a ... Read more →

REPORT: Some consumers see price gouging on 2010 Prius Jeremy Korzeniewski

Dealerships looking to capitalize on a hot-selling model's popularity is nothing new. Perhaps that's especially true when the overall market is solidly in the doldrums, as is the case right now. ...

Toyota to take on Insight by cutting Prius base price to $21,000 Sam Abuelsamid

With the introduction of the Honda Insight, Toyota is facing the most serious challenge yet to its hybrid dominance in the decade since the Prius debuted. While the Insight's hybrid technology is not ...

Toyota nearly matches price of Honda Insight with new 2010 Prius in Japan Jeremy Korzeniewski

The hybrid pricing wars in Japan appear to be heating up very rapidly. According to a report on AutoWeek, Toyota is planning to nearly match the price of Honda's latest Insight with its brand new ...

Rumormill: Toyota to offer old Prius in U.K. as low-cost leader? Jeremy Korzeniewski

Here's an interesting little tidbit that we ran across today: Auto Express is reporting that Toyota will continue to offer the current-gen Prius alongside its newer version, at least in the UK. ...

Toyota announces $400 price increase on 2010 Prius 1 month ago on Autoblog Green

There's no doubt about it, the redesigned 2010 Toyota Prius has turned into a smash hit. Both in America and in Toyota's home market of Japan, the third-generation Prius is defying the industry trend of falling sales and is actually proving hard to find with certain desirable options. It's also ...

REPORT: Some consumers see price gouging on 2010 Prius 2 months ago on Autoblog Green

Dealerships looking to capitalize on a hot-selling model's popularity is nothing new. Perhaps that's especially true when the overall market is solidly in the doldrums, as is the case right now. That said, it's not terribly surprising to hear reports that a number of Toyota dealerships are ...

Toyota to take on Insight by cutting Prius base price to $21,000 6 months ago on Autoblog Green

With the introduction of the Honda Insight, Toyota is facing the most serious challenge yet to its hybrid dominance in the decade since the Prius debuted. While the Insight's hybrid technology is not as sophisticated as Toyota's, it does get excellent fuel economy. More importantly, the Insight has ...

Toyota nearly matches price of Honda Insight with new 2010 Prius in Japan 7 months ago on Autoblog Green

The hybrid pricing wars in Japan appear to be heating up very rapidly. According to a report on AutoWeek, Toyota is planning to nearly match the price of Honda's latest Insight with its brand new 2010 Prius, setting a base price of 2.05 million yen ($20,750), which is just about the same as the ...

Rumormill: Toyota to offer old Prius in U.K. as low-cost leader? 1 year ago on Autoblog Green

Here's an interesting little tidbit that we ran across today: Auto Express is reporting that Toyota will continue to offer the current-gen Prius alongside its newer version, at least in the UK. The previous car would see its price lowered in response to the upcoming new Insight hybrid from ...


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