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toyota prius pricing


REPORT: Some consumers see price gouging on 2010 Prius

Dealerships looking to capitalize on a hot-selling model's popularity is nothing new. Perhaps that's especially true when the overall market is solidly in the doldrums, as is the case right now. That said, it's not terribly surprising to hear reports that a number of Toyota dealerships are adding so-called Market Value Adjustments of up to $5,000 (possibly more) on some Prius models, especially those equipped with the hard-to-find solar sunroof option. There may be evidence to support the notion that the recently-concluded Cash for ... Read more →

Toyota to take on Insight by cutting Prius base price to $21,000 Sam Abuelsamid

With the introduction of the Honda Insight, Toyota is facing the most serious challenge yet to its hybrid dominance in the decade since the Prius debuted. While the Insight's hybrid technology is not ...

Toyota nearly matches price of Honda Insight with new 2010 Prius in Japan Jeremy Korzeniewski

The hybrid pricing wars in Japan appear to be heating up very rapidly. According to a report on AutoWeek, Toyota is planning to nearly match the price of Honda's latest Insight with its brand new ...

REPORT: Some consumers see price gouging on 2010 Prius 3 months ago on Autoblog Green

Dealerships looking to capitalize on a hot-selling model's popularity is nothing new. Perhaps that's especially true when the overall market is solidly in the doldrums, as is the case right now. That said, it's not terribly surprising to hear reports that a number of Toyota dealerships are ...

Toyota to take on Insight by cutting Prius base price to $21,000 7 months ago on Autoblog Green

With the introduction of the Honda Insight, Toyota is facing the most serious challenge yet to its hybrid dominance in the decade since the Prius debuted. While the Insight's hybrid technology is not as sophisticated as Toyota's, it does get excellent fuel economy. More importantly, the Insight has ...

Toyota nearly matches price of Honda Insight with new 2010 Prius in Japan 8 months ago on Autoblog Green

The hybrid pricing wars in Japan appear to be heating up very rapidly. According to a report on AutoWeek, Toyota is planning to nearly match the price of Honda's latest Insight with its brand new 2010 Prius, setting a base price of 2.05 million yen ($20,750), which is just about the same as the ...


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