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REPORT: Toyota plans to trim trucks, focus on hybrids, improve quality

Stick with what you know. That seems to be Toyota's new mantra going forward, as the Japanese automaker has reportedly diverted its attention away from large trucks like the largely unsuccessful and slow-selling Tundra pickup and back to hybrid vehicles – possibly all wearing the Prius badge, including a minivan and something smaller than the current Prius – and returning to its previous levels of unquestionable quality. Atsushi Niimi, executive vice president for North America and global manufacturing, tells Automotive News ... Read more →

Tundra 5.7L V8 gets flex-fuel option for '09 Jeremy Korzeniewski

Toyota has announced updated pricing information for the 2009 Tundra full-size truck, along with a few new options that weren't available before. Chief among these new features is flex-fuel ...

Toyota president confirms Tundra diesel shelved Sam Abuelsamid

Toyota has apparently seen the light and given up the idea of competing head on with the Detroit 3 for big truck supremacy. Toyota America president Jim Lentz told Automotive News that his company no ...

Fuel costs shift Toyota product plans, FJ Cruiser and new Supra dead Sam Abuelsamid

The Detroit-based automakers aren't the only ones making rapid and dramatic changes to future product plans. Mighty Toyota is shifting its future mix directly in response to the reality on the ...

Toyota hopes to move trucks by making them more powerful Jeremy Korzeniewski

Click above for hi-res gallery of the Ironman edition Toyota Tundra Moving full-size pickup trucks has proven more difficult than ever before. The main issues seem to be a slumping economy and high ...

Toyota may jump into heavy-duty truck market with 7.0L diesel 1 year ago on Autoblog Green

While Toyota is busy pouring cash into expanding battery production capacity for hybrid vehicles, they apparently haven't forgotten about the other end of their lineup. There remains the possibility that Toyota could add a heavy duty pickup to the Tundra lineup to compete with similar offerings ...

Isuzu and Toyota expand their relationship 2 years ago on Autoblog Green

Last week, we told you that Isuzu and Toyota had announced that they were collaborating on a new small diesel engine. This week, they say that they are expanding that collaboration to also include new clean diesel exhaust technology. This agreement is between Hino Motors, Toyota's truck division, ...

Editorial: One perspective on fuel economy versus horsepower 2 years ago on Autoblog Green

According to Rebecca Lindland, a market analyst for forecaster Global Insight Inc., "Detroit automakers need to diversify into cars because they can't rely on SUVs to prop up their balance sheets any longer. Toyota needs to reach out to pickup buyers in order to continue its expansion." It was not ...

Thanks to new EPA mileage standards, Tundra isn't in a hurry for 2008 designation 2 years ago on Autoblog Green

Toyota will not call its new Tundra a 2008 model, although the company certainly could take advantage of such marketing juice if it wanted. But with the tougher EPA mileage standards kicking in for that model year, the Tundra would have to be compared to Ford, Dodge, Chevy, GMC and Nissan fullsize ...


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