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U.S. Ford Fiesta to be well-equipped and profitable from the start

Traditionally U.S. car buyers have had an aversion to paying more than minimal prices for small cars, essentially preferring to "pay by the pound." That has posed a problem for automakers trying to meet fleet average fuel economy standards. If they can't sell enough smaller cars to pull up their fleet average, they have to spend a lot more money to raise the efficiency of bigger vehicles to compensate. The only way they have been able to sell small cars to Americans has been at rock-bottom prices which means they lose money on every car. A ... Read more →

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