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vespanomics


Vespa launches new advertising campaign, focuses on eco-friendliness

- Late last year, Vespa USA rolled out a brand new website with an entire section extolling the virtues of purchasing a scooter to replace a second car. To show how much fuel could potentially be saved, the page instantly displays the combined mileage of a typical Vespa scooter and another car, from a compact sedan to a luxury SUV. Click here to give it a shot for yourself. To further drive that point home, Vespa has just launched a new advertising campaign that features tag lines like "Turns on a Dime, Runs on a Nickel" and "Smart Looks. ... Read more →

Vespa rolls out brand-new interactive website Jeremy Korzeniewski

Vespa makes some great scooters, but up until today, the Italian two-wheeled wasps were burdened by a rather unwieldy website. It's hard for customers to make informed purchasing decisions when the ...

Motorcycle USA putting Vespanomics to the test Jeremy Korzeniewski

We've touched on Vespanomics before, the merging of economics and the joy of riding a Vespa scooter. It seems simple enough... Vespas get good gas mileage + gas is expensive = riding a Vespa saves ...

Vespa giving motorbikes as a prize for winning video Xavier Navarro

First of all, let's admit that I love Vespas. I even got my motorbike's license riding a PX 125 (quite a number of years ago...) but this is nice: Piaggio USA is launching a campaign in which you can ...

Interested in free scooter parking throughout New York City? Jeremy Korzeniewski

Remember the study that said "if Americans were to utilize one of the latest eco-friendly motor scooters for just 10 percent of their everyday travel, they could potentially reduce national fuel ...

Vespa launches new advertising campaign, focuses on eco-friendliness 6 months ago on Autoblog Green

- Late last year, Vespa USA rolled out a brand new website with an entire section extolling the virtues of purchasing a scooter to replace a second car. To show how much fuel could potentially be saved, the page instantly displays the combined mileage of a typical Vespa scooter and another car, ...

Vespa rolls out brand-new interactive website 1 year ago on Autoblog Green

Vespa makes some great scooters, but up until today, the Italian two-wheeled wasps were burdened by a rather unwieldy website. It's hard for customers to make informed purchasing decisions when the manufacturer's website doesn't offer the information that's needed to differentiate its wares from ...

Motorcycle USA putting Vespanomics to the test 1 year ago on Autoblog Green

We've touched on Vespanomics before, the merging of economics and the joy of riding a Vespa scooter. It seems simple enough... Vespas get good gas mileage + gas is expensive = riding a Vespa saves you money. Just how much money are we talking? What are the ramifications of choosing to ride a ...

Vespa giving motorbikes as a prize for winning video 2 years ago on Autoblog Green

First of all, let's admit that I love Vespas. I even got my motorbike's license riding a PX 125 (quite a number of years ago...) but this is nice: Piaggio USA is launching a campaign in which you can participate if you enjoy creating your own videos. So starting today you can win one of the three ...

Interested in free scooter parking throughout New York City? 2 years ago on Autoblog Green

Remember the study that said "if Americans were to utilize one of the latest eco-friendly motor scooters for just 10 percent of their everyday travel, they could potentially reduce national fuel consumption by 14 million gallons of gasoline per day and decrease carbon dioxide emissions by 324 ...


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