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0Mazda under fire for "crass commercialization" of Dr. Seuss' Lorax [w/video] 1330469700
Over on Twitter, we recently had a discussion over whether or not it was fair for the cinematic version of Dr. Seuss' Lorax to be out shilling for the Mazda CX-5. Turns out, we're not the only ones who question the logic here – the Lorax speaks for the trees, not Skyactiv CUVs, right? ...
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Video: BMW releases video promoting i3 and i8 electric-drive vehicles 1330455720
BMW has released a video that shows both its i3 and i8 concept electric-drive vehicles tooling around the Chicago area, as the German automaker looks to drum up interest in its battery-electric vehicles. The video, titled "BMW i. Born Electric," runs one-minute ten seconds and doesn't include ...
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First Drive: 2012 Fisker Karma [w/video] 1330448280
A Genuinely Good Idea That's Compromised By Design Fisker is a company driven by design. I can't tell you how often I heard that line from the company's namesake, its PR people and engineers during my brief trip to Los Angeles to drive the production version of the 2012 Fisker Karma. And it's ...
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Video: Mazda CX-5 joins the cast of Dr. Seuss' The Lorax 1329775200
Aston Martin has the chap Bond, Acura has its Avengers and now Mazda has its own movie vehicle, Dr. Seuss' The Lorax. The computer-generated film from Universal will feature a "Seuss-ified" Mazda CX-5 rolling through a forest of lollipop-like truffula trees. It's a slightly strange movie for a ...
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Video: Fox News hates on GM for forcing employees into Chevy Volt. Wait, what's that? 1329512460
We'll give the intrepid personalities over at Fox News a bit of credit for catching themselves mid-mistake, but just take a look at this: While discussing news that GE (note that last letter, please) is buying a fleet of Chevrolet Volt hatchbacks, one of our Foxy friends (Juliet Huddy) said, "All ...
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Video: Infiniti takes us behind the scenes in World's Fastest Hybrid vid 1329052380
Nissan clearly wants to get as much mileage as it can out of the "duel" it staged between its Infiniti M Hybrid and the Porsche Panamera S Hybrid. You'll remember the spot, showing the M35h ripping through the quarter-mile in less than 14 seconds, ahead of the hybrid Porsche. Infiniti got ...
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Video: Chevy turns to aliens to pitch Volt in Super Bowl ad 1328201640
Just when you thought you'd seen all the Super Bowl ads there were to see, Chevrolet jumps in with a whole new spot for the Chevrolet Volt. The supposed savior of General Motors has been struggling to make sales headway for a number of reasons. GM managed to move a paltry 603 units in January. ...
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Video: Infiniti M35h is world's "fastest" hybrid 1327589760
We don't imagine that many new-car buyers are cross-shopping their local Infiniti and Porsche dealerships, but there's at least one segment of the automotive industry where the two automakers both play ball: high-performance hybrid luxury sedans, which may be the single most conflicted niche of ...
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Video: Translogic takes DeLorean DMC-EV for a spin 1327366500
This electric DeLorean is just a prototype, but our sister publication Translogic got to take it for a spin and found that a 260-horsepower electric motor finally makes the DMC-12 the sports car everyone has always wanted it to be. While we get to see plenty of footage of the car lapping Houston ...
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Report: Auto applications sought for new advanced metal that's 100x lighter than Styrofoam [w/video] 1325424600
Automakers are being pinched to increase safety and improve fuel efficiency, but those two goals often work against each other. That could change thanks to a material that is 99.99-percent air. Ward's Automotive reports that the California Institute of Technology, HRL Laboratories and the ...

