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wolfgang bernhard


So, what really killed the Imperial? Or should we say... who killed it?

In a revelation which I am sure is shocking to nobody, it seems that possible fuel economy regulations were not necessarily what killed off the Chrysler Imperial. We openly pondered this question in a post a while back after we heard that the program was canceled. Now an article on the Detroit News confirms what many of you probably already were guessing. When Cerberus brought in Wolfgang Bernhard to oversee the company, it did not take him long to see that the Imperial didn't fit into the overall plan of revitalizing the Chrysler Group. On a ... Read more →

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