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0Electric buggy to ascend Pike's Peak on orange-oil-infused tires 1276725780
Yokohama Electric EV Sports Concept HER-02 – click above for hi-res imageThis year marks the 88th running of the "Race to the Clouds" on Pike's Peak in Colorado. The magnum hill climb is one of the oldest automotive competitions in the country and one of the most diverse. Where else ... -
LA Preview: Yokohama's "living wall" uses plants as promotion 1259677200
Yokohama's "living wall" - click to enlargeHere's one we didn't see coming. Yokohama – makers of lots and lots of tires, including those with orange oil in them – will have a booth at the LA Auto Show that uses a "living wall" 90 feet long made of plants instead of plastics. The ... -
Yokohama dB Super E-spec orange oil-infused tires now on sale 1246655280
Yokohama debuted its new ADVAN ENV-R1 orange oil-infused racing tire at the Porsche GT3 Challenge at Sebring a few months back. At the time, the company promised to have new tires using the eco-friendly technology on the market for consumer use in short order. Apparently, that time is now. ...
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Orange-infused tires perform well at Sebring 1238155260
Prior to last weekend's race at Sebring, we told you about Yokohama's plan to debut their ADVAN® ENV-R1™, a new kind of tire that uses orange oil to displace about 10 percent of the total amount of petroleum used in the making of the rubber. Now that the race is over, we're naturally ...
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Yokohama increasing tire prices 6 percent, fuel prices part of the reason 1212512940
Keeping your tires in good condition is an important element of maximizing your fuel efficiency. Maintaining tire pressures at optimum levels and ensuring that the wheels are properly aligned helps to maximize a vehicle's handling capability which is important for safety and to minimize the rolling ...

