yokohama

In advance of it assault on the standing electric vehicle record round the 'Ring, Toyota Motorsports GmbH (TMG) has released a photo and a few more details about the vehicle it will use to quickly navigate the 20.832 km (12.94 miles) length of the Nordschleife. Unsurprisingly, the racer looks a ...

Here's one we didn't see coming. Yokohama – makers of lots and lots of tires, including those with orange oil in them – will have a booth at the LA Auto Show that uses a "living wall" 90 feet long made of plants instead of plastics. The ...

It would be easy to paint Nissan as late to the burgeoning U.S. green party, as the company essentially only counts the Altima Hybrid to sell among its alt-fuel offerings – and that sedan utilizes technology borrowed from Toyota, and it's ...

Yokohama debuted its new ADVAN ENV-R1 orange oil-infused racing tire at the Porsche GT3 Challenge at Sebring a few months back. At the time, the company promised to have new tires using the eco-friendly technology on the market for consumer use in short order. Apparently, that time is now. ...

One minute, 13 seconds. That's how long it took for the whiz-bang battery switcher engineered by Better Place to remove a battery from the undercarriage of its Nissan demonstration SUV and replace it with another. That's ...

Prior to last weekend's race at Sebring, we told you about Yokohama's plan to debut their ADVAN® ENV-R1™, a new kind of tire that uses orange oil to displace about 10 percent of the total amount of petroleum used in the making of the rubber. Now that the race is over, we're naturally ...

Tire companies like Yokohama have been experimenting in recent years with replacing petroleum in tires with other materials and next week's race weekend at Sebring will see one of these products at work. All the cars in the Porsche GT3 Challenge will be running on Yokohama ...

In 2008, if your factories aren't the cleanest in the world, you can always compensate with some kind of carbon-balancing intervention to fix things. Such is the case of tiremaker Yokohama Rubber Company (YRC), which just announced that it's going to plant half a million trees, which equal 25 acres ...

From October 22 to 27, the International Federation of Automotive Engineering Societies (more commonly known by its French acronym, FISITA) will hold the 31st World Automotive Congress in Yokohama, Japan. The purpose of the event is to "promote the international exchange of information between ...