VW Bluemotion's print and TV ads
Bluemotion is the green badge VW puts on many of the their greenest cars and they have odd ads like the one above showing a man trying to save a rabbit with jumper cables subtitled "for those who care about nature." Below the fold are several TV ads for Bluemotion including: one with a Bluemotion car sprouting trees, plastic bags turning into a Bluemotion car and an animated ad equating driving a Bluemotion car to saving paper. I think the ads are clever and I like hearings words like CO2 and carbon foot print in a car ad. What do you think?
Related:
- VW Polo BlueMotion is now down to 99g/km CO2
- Geneva Preview: Volkswagen Passat BlueMotion
- Frankfurt 2007: Volkswagen introduces Golf BlueMotion
- Buy a Volkswagen BlueMotion and get that tree planted
Reader Comments (Page 1 of 1)
Dan 9:37AM (12/05/2007)
What they fail to tell you is that this ad is an "after shot." The poor bunny was alive until this frankensteinian zealot decided to play electrocutioner. "My work is done... muah HAH HAH!!!"
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Charles S 10:59AM (12/05/2007)
While I have no doubt that current diesels are cleaner than ones in the past, I can't help but noticed that just about every non-black VW TDI cars have a black smoke ring around the tailpipe.
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steven 11:32AM (12/05/2007)
No, it is just that the folks hat are saving fuel are also trying to save water.
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why not the LS2/LS7? 11:43AM (12/05/2007)
Crap like this is exactly why Switzerland banned car companies from trying to greenwash petroleum-fueled cars as good for the environment.
VW, how about voluntarily meeting tier 2, bin 5 (at least!) worldwide on your Diesels? Yeah, I didn't think so. They're not selling green, they're selling a green image.
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pscs 1:26PM (12/05/2007)
wtf is the language in the vid
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Tomas S 3:37PM (12/05/2007)
To "why not the LS2/LS7?":
The Tier II-standards set by -US- EPA is hard on NOx emissions and are clearly designed for gasoline, not diesel cars. Tier II-standards also exclude CO2-limits, and we all know CO2 is the main greenhouse gas in automobile exhaust (now why could this be...?).
The bluetech/bluemotion/blue-whatever urea-injected diesels are propably better for the overall environment than a Tier II/Bin 5-certified car but the stupid Tier II-rules don't allow them to be sold in the US.
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bioburner 7:37PM (12/05/2007)
It's my understanding that Mercedes Benz uses the urea injection system and can meet the T2/B5 spec. Volkswagen chose to use a NOx trap system which they are having trouble meeting the stringent T2/B5 specs.
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why not the LS2/LS7? 3:48AM (12/06/2007)
The main greenhouse gas in automobile exhaust is water vapor. CO2 is a big problem too.
I never said we should allow runaway CO2. I simply said VW is advertising a car that can't even meet tier 2, bin 5 (which is the AVERAGE trace emissions for a car in the US outside the CARB area) as being "green" and "good for the environment". It's just not true.
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