Big Ad Agency predicts "Blue" will replace "Green" as the color of environmentalism
by Sam Abuelsamid on Dec 30th 2007 at 11:42AM 
For a long time now green has been the unofficial color of environmentalists. Anything environmentally friendly has been considered green. But that may be about to change. Advertising agency JWT (formerly known as J Walter Thompson) is predicting a shift from green to blue in 2008. If that happens they will be following the likes Mercedes-Benz and Volkswagen. Those two companies use the BlueTec and BlueMotion branding on their clean diesels and most efficient models, respectively. As VW spokesman Keith Price explained at the launch of the Dieselution tour earlier this year the Blue refers the earth and sky that make up this pale blue dot when seen from space. The big question will we have to rename this site AutoblogBlue?
[Source: GreenDaily]
Reader Comments (Page 1 of 1)
GreyFlcn 12:35PM (12/30/2007)
Two companies that both work together on diesel tech, just happen to use the same catch phrase.
I wouldn't really call that a "movement"
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Ernie 12:02AM (12/31/2007)
Well, that's good. Because no car, no matter how fuel efficient (or even electric) is good for the environment. Perhaps less harmful to the environment than the last iteration, but certainly *not* good for it.
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1985 Gripen 2:17PM (12/31/2007)
Well, since the AdBlue and BLUETEC technologies use Urea injection perhaps their color should be yellow. Too bad that's already been co-opted by ethanol (due to the color of the corn which is the primary feedstock for ethanol in the U.S.). ;-)
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