Glamor post of the week: BMW to become the "ecomobility" solution for the Rome Film Festival
Do you enjoy watching stars on the red carpet? Well, BMW thinks that they can help make the stars' appearance a little greener than if they arrived in a stretched limo (even if it's hybrid). Last year BMW chose the event to promote its Hydrogen 7 flagship, but this year BMW has announced a full "fleet of models fitted with EfficientDynamics" to drive around movie starts and politicians. As we know, this name denotes a combination of the Bavarian marque's techniques to lower fuel consumption. According to BMW Italia's press release, when 2008 ends, BMW will have saved enough fuel to power a city like Geneva, Switzerland, for one year. Not sure how they arrived at that tidbit, but there it is.
[Source: BMW Italia]
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