Fiat plans new brand for low-cost cars
It's been widely reported already that Fiat is working up a new city car that would revive the old Topolino nameplate in Europe. Now it seems that the Italian automaker is considering launching a completely new marque for that city car along with two additional models that would be based on architecture already used in emerging markets such as Brazil. Of course, style-conscious European tastes would ensure that the new city cars would be completely remodeled. One of the three vehicles would likely be based on a shortened version of the platform that currently underpins the revived Fiat 500 and Panda. This model would go up against the smart fortwo, Toyota iQ and the upcoming VW Up!. A small twin cylinder engine would power the city car, and electric versions are also possible. Fiat would likely undercut its rivals in pricing, with early estimates placing the starting price at just £5,500.[Source: Autocar]
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