Ford to give 100 drivers early access to Fiesta, apply now!
Click above for a high-res gallery of the Ford Fiesta sedan
Anxiously awaiting the Ford Fiesta's official arrival in the States? Well, have we got news for you! Ford is looking for 100 volunteers to take the wheel of its brand new subcompact for six months, documenting the process along the way. Want in? You've got to "have a presence on the web," and be able to write well or be able to capture a good story on video. Ford's "Mission Control" will send each driver "secret assignments" to fulfill along the way. Best of all: it's all free. No charge to use the car, keep it topped up with gas or keep it insured.
General Motors did something similar to this with its Project Driveway campaign, but that was for hydrogen-powered cars that have no real chance of making it into the driveway of an average Joe any time soon. The Fiesta, on the other hand, is a car that's already sold in International markets, and it's on-sale date is already scheduled in the U.S. as a 2010 model.
Gallery: Ford Fiesta sedan
[Source: Fiesta Movement]
Reader Comments (Page 1 of 1)
Kevin 9:42AM (1/14/2009)
This is very cool of Ford to start the promotion of the Fiesta through the web. I'd apply if it weren't for the fact that I have no video skills, and my blog is almost entirely unread except for by spammers. LOL
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dtv 12:14PM (1/14/2009)
"Best of all: it's all free. No charge to use the car, keep it topped up with gas or keep it insured."
Does read very well. You make it sound like you get to choose one of those three when you get all three free...
"Best of all: it's all free. Ford covers the gas, insurance, and maintenance."
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Zaedrus 12:57PM (1/14/2009)
Does a comment on ABG posts, well... once every other blue moon, count as 'web presence?'
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John 5:28PM (1/14/2009)
I wouldn't have any interest, unless they offer the diesel hatchback.
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Michael 5:45PM (1/14/2009)
With a manual transmission, innit.
Joey Mazz 12:22AM (1/16/2009)
Hmmm, lets see here. I already drive a focus ZX3 with a 5spd, I own a digital camera with video capabilities, and my myspace blog has 4 subscribers! I'd say I'm as qualified as any.
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Brad Nelson 6:06PM (2/28/2009)
This is a great promotion! Free advertising for Ford and the 'agents' get to go on exciting adventures! Look those that have 2500 myspace friends...really is a 12 year old going to buy a car. If you are interested in following us through the process of auditioning please go to: http://www.followthefiesta.com
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