Review: 2010 Mercury Milan Hybrid

2010 Mercury Milan Hybrid - Click above for high-res gallery
At the LA Auto Show in November, Ford unveiled the updated 2010 Fusion and its hybrid stablemate to considerable fanfare. When we got the chance to drive the Fusion a month later we came away impressed, although some of you found the new, larger three-bar grille even more obnoxious than the original. Since visual appeal is highly subjective, it's fortunate that Ford hasn't killed off the Mercury brand just yet. For a relatively minimal investment, Ford can offer the same mechanical package in a more understated wrapper and the result is this: the 2010 Mercury Milan Hybrid.
Under the skin and between the axles, it's indistinguishable from its Fusion counterpart. But up front, it's an entirely different story. The Milan is equipped with the standard vertical bar grille shared by the rest of the Mercury line-up, but there's more to making a Mercury than a bit of rhinoplasty and a new set of badges. Make the jump to find out what they are.
Gallery: Review: 2010 Mercury Milan Hybrid
Photos Copyright ©2009 Sam Abuelsamid / Weblogs, Inc.
At the front, the Milan's new nose is a bit more rounded than its predecessor, with the area surrounding the grille now standing out a bit from the bumper and flowing smoothly into the hood. Instead of the power dome found on the Fusion, the Milan has two chamfered edges that extend back to the base of the A-pillars. The new headlights actually appear closer to those found on the previous Fusion, with a taller, narrower stacked appearance compared to the 2009 Milan. At the rear, the shape of the tail-lights is basically the same, although the details of the cluster design are changed. The back bumper is more smoothly integrated, with less visual offset from the rest of the body.

Even with the major refresh for the 2010 model year, the basic profile of the Milan and Fusion hasn't really changed, but that isn't necessarily a bad thing. Because Americans have largely forsaken coupe and wagon body styles for cars over the past two decades, the Milan, like most other mainstream cars, is now only available in a four-door sedan.

The profile may not be the most exciting in the world, but it's clean and handsome. The proportions of the three-box shape and the relatively low roof profile give a sporty overall effect. Unfortunately, the same roof-line that keeps the Milan from looking top-heavy also means that, when equipped with the optional sliding sun-roof, rear seat head-room is significantly degraded for six-footers and up. However, leg-room remains plentiful in the back as well as the front.


In the command position, the Milan has the same interior as the Fusion -- again, a good thing in our experience. Even on the pre-production example we sampled, everything was tightly screwed together with nice soft-touch materials and logically laid out controls. The front seats are very comfortable and supportive, covered in fabric made from 100% post-industrial recycled materials. Unlike many other cars in its class, the Milan's front seat lower cushions aren't excessively short and provide decent thigh support.


The steering wheel has a pleasantly thick leather-wrapped rim with switches for the audio system, cruise control, voice commands and the SmartGauge setup. We kept the SmartGauge in the hyper-miler special "Empower" mode most of the week because of two additional bits of information it shows in addition to the usual battery power flow and instantaneous mileage. One is the EV window, which appears on the power output gauge. Mounted to the left of the battery power flow, the gauge shows the total drivetrain power output and also shows a floating green window representing the power range where the car can operate in EV mode. If the current output is above this window, backing off the gas pedal can bring the power level down and when you get into the designated window, the engine shuts off. To the left of the power gauge is the accessory power gauge, which reflects the amount of power being consumed by accessories such as the headlights, heat and the window defogger.


Our first exposure to the Fusion Hybrid two months ago was in the spiritual home of the hybrid: Hollywood, CA. So. Cal. is the ideal environment for gas-electric vehicles and EVs, with its temperate weather and lots of stop-and-go driving. Back home in Michigan it's a very different situation. On the West Coast, it's not an unreasonable prospect to drive around the majority of the time without having to use such auxiliary systems as heat, window defoggers, wipers and even headlights. Someone serious about extracting every last ounce of power from a gallon of gas could do so comfortably in California.




This is not the case when temperatures dip down to 10 degrees. When the windows are frosted over and just breathing fogs the inside of the glass, there's no option outside of running the heat. When that happens on a cold dark morning, that accessory power gauge starts to climb and EV mode is all but impossible to achieve until the engine warms up. As a result, matching the 43 mpg we got driving in Hollywood is impossible. Once the engine and interior heat up, however, it's not hard to get the engine to shut off at cruising speeds up to 47 mph. Over a week of mostly city driving, we averaged a still impressive 29.4 mpg with the Milan -- about 2.4 mpg more than we got in similar conditions with the Camry hybrid a couple of weeks before -- but a far cry from our earlier result.
Compared to the Toyota, the Milan also has an extra 1.4 cu-ft of trunk space to net 12 cu-ft. The Milan also has excellent dynamic capabilities for a mainstream mid-size sedan. Even with the low rolling resistance tires on the hybrid, the car never feels squirrelly like the Honda Civic hybrid and the steering of the Milan is well weighted and provides good feedback.


The day after our tester arrived, four inches of fresh snow blanketed our Michigan outpost, so we went to a nearby empty parking lot to sample the electronic stability control. The Continental-supplied brake system performed admirably in the fresh snow, allowing the Milan to track wherever the wheel was pointed with the combination of engine and brake control seamlessly adjusting the torque at each corner. There was no annoying beeping (do you hear that Toyota?) or kick-back in the steering. The flashing warning lamp was the only indication that the ESC was active.
Overall, Ford's hybrid system is more than just an admirable effort. It has the smoothest operation of any of the systems that have passed through the AutoblogGreen Garage, and drivers will have a hard time detecting the transitions between the engine running and the switch to EV mode. Cruising on the highway with the radio off, the Milan is remarkably free of wind or road noise and Ford offers a choice of flashy or subdued faces on an excellent mid-size hybrid sedan, so what's not to like? Aside from wishing an automaker would offer a station wagon this size, we really have only one complaint, the price.


The Milan hybrid starts at $27,500 and our test example totaled out at $33,735, including the nav system, up-level Sony audio, moon-roof, blind spot detection and rear camera. The navigation and telematics is easily the best we've tried from any automaker, but the base price of the hybrid is certainly steep and clearly a function of Ford being reluctant to sell the car at a loss in these difficult times. It's about $1,000 more than a Camry hybrid, although it comes standard with 17-inch aluminum wheels, fog-lights and satellite radio, which combined add $1,500 to the Toyota.
Ford recently crossed the 60,000 hybrid sales threshold, which means that the company's eligibility for federal tax credits is soon being phased out. If you pick up a Fusion or Milan before the end of March 2009, the IRS will give you $3,400 back, after which the credit is cut in half for the next six months. After October it goes to just $850 and in April 2010 it's gone altogether. Toyotas and Hondas are no longer eligible for those tax credits.

As good as the 2010 Mercury Milan hybrid is, it makes the case that Ford VP Derrick Kuzak outlined last year when announcing EcoBoost. When the cost of various fuel saving technologies is factored in, the payback period for hybrids are by far the longest, with diesels being shorter and then technology like EcoBoost being the shortest. If it were our money, the Fusion/Milan we want would be powered by the combination of a 1.6L EcoBoost four with dual-clutch transmission and start/stop that we saw in the Lincoln Concept C at this year's Detroit Auto Show. That powertrain would virtually match the 40-mpg fuel consumption potential of this hybrid at a considerably lower cost and no reduction in trunk space. Ford could probably offer that car in the low $20k range, virtually matching the VW Jetta TDI in price. But that car doesn't exist. Yet.
Gallery: Review: 2010 Mercury Milan Hybrid
Photos Copyright ©2009 Sam Abuelsamid / Weblogs, Inc.

Reader Comments (Page 1 of 1)
paulwesterberg 3:52PM (3/10/2009)
Another rebadged clone to provide "competition" and "market saturation" - this kind of marketing game that values style over function is why american car makers are having a hard time selling their "products".
They spend a lot of time creating 2 mediocre cars when they should work on creating one outstanding vehicle(rivaling toyota & honda). But americans like plain cars so it will probably sell like cinnabons, krispykremes etc. I could see my grandparents buying a car like this, but they don't drive anymore.
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Brn 6:04PM (3/10/2009)
They did create an outstanding vehicle (and then cloned it).
paulwesterberg 7:22PM (3/10/2009)
But the clone serves no purpose. If they made the clone a different form factor like a hatchback or wagon then it might be useful.
gorr 3:57PM (3/10/2009)
This car looks good and fun but i won't risk paying so much money for having potentially big problems with all these mechanical add-ons that impede to feel the car like regenerative breaking that act slower then normal carbon fibers or ceramic disks brakes and 2 engines tuned with retard in them to maximize fuel efficiency and thus minimize power delivery.
I said and i repeat to put switchs on the dashboard to choose between performance and normal use and hypermiling. When car engineers choose for you how the car react then it become dangerous and many many peoples have put an hold on driving pleasure and buy limp hondas or toyotas or car like this one.
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Ackbar 10:45PM (3/10/2009)
The Escape Hybrid has been around for several years now without any
real notable problems. Same goes with the regular Ford Fusion/Mercury Milan on
which this hybrid is based. It's not rocket science anymore -- this is
technology that's been proving itself on the road for a decade now in
various vehicles.
As for choosing between performance and hypermiling, some hybrids
have buttons just for this purpose. Realistically though, you can
probably have just as much affect by simply altering your driving
habits. The FFH/MMH has 191 combined hp, so if you want performance you
can simply press down on the gas pedal and the performance will come.
Maybe not sport car level performance, but enough to be capable in any
typical environment. Otherwise, you can adjust your driving using
common hypermiling technics. I don't really see much need for
additional switches or buttons to accomplish this goal -- you can
affect it yourself as the driver of the vehicle.
Luke 5:47PM (3/10/2009)
Gorr,
I drive a hybrid Prius regularly. You should drive one before jumping to conclusions. For instance, the power from the electric motor is instantaneous, so the car starts moving while the gasoline engine gets starts and gets it's act together. Same with the regenerative braking -- it's an electric motor, dude, you don't have to shove hydraulic fluid around at merely the speed of sound to get action out of the system.
The engineers at Toyota put a LOT of effort in to making the car feel like a regular car -- they even set the drive-by-wire system to enable some slight regenerative braking when you take your foot off the gas, because they found that normal drivers weren't comfortable with how well the car coasts. (If you put it in neutral, it'll coast so far that I bored and put it back in gear it'll I stop.)
One thing that I find mildly annoying about the Prius is that the drive-by-wire system tries to minimize the use of the mechanical brakes (since they waste energy by turning it into useless heat). So if you happen to have overnight rust-buildup on your brakes, you can drive for a few minutes without touching the mechanical brakes -- and then you get to a stopsign and the brakes get real grabby below about 5mph.
I do agree that the hybrid system could be done very badly -- but the Prius, at least, does it very well. I imagine Toyota's competitors would be trying to do this at least as well as the Prius. This car does seem to be Ford's answer to the Prius, and it probably fits into the market nicely -- since it's a little bigger and a sedan.
On the other hand, if you want a sports car, or a vehicle for hauling heavy objects, the Prius really isn't the right tool for the job. It's a carefully optimized A to B runabout for normal people -- it's a practical household transportation appliance. If you want a car that's fun to drive (and it sounds like that's your real priority), then you should probably look for a car that's supposed to be fun to drive.
Assuming many things that I have absolute no right to assume, I suggest buying a hybrid for your girl -- and take your fun-car out for a weekend's autocrossing. :-)
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Noz 2:24AM (3/11/2009)
People may not like the Prius for its looks or for the fact that it doesn't have the dynamics of a freaking Civic SI while wearing LRR tires.
But one thing it is is normal. It drives like a regular car, goes like a regular car, and feels like a regular car.
And it's a technological masterpiece. Anyone who thinks otherwise is an idiot. And this is coming from some who doesn't really like the Prius.
Luke 10:36AM (3/11/2009)
Yeah, the Prius' looks really are in the eye of the beholder. I do agree that it looks like a minivan from some angles and a pregnant roller-skate from other angles. It looks great, however, if you really wanted to park a Star Trek shuttlecraft in your driveway. Fortunately for Toyota, that happens both me and my girlfriend -- so we like the way it looks.
I'm eagerly awaiting the Volt, though, in case the hype ever condenses into a real product... I might be able to convince her to give up the shuttlecraft, in exchange for an actual electric car. :-)
Sk 5:03PM (3/11/2009)
"Over a week of mostly city driving, we averaged a still impressive 29.4 mpg with the Milan -- about 2.4 mpg more than we got in similar conditions with the Camry hybrid a couple of weeks before -- but a far cry from our earlier result."
Wow. I had no idea hybrid cars were such a boondoggle.
I have a 10 year old jeep cherokee (6 cylinder, manual). I get 22 mpg. Thus, the Toyota gets 5 mpg more than my 10 year old SUV, the Ford gets 7 MPG more. You could buy one of my jeeps for perhaps $3000. How much will you pay for that extra 5 MPG?
Sk
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LaughingMan 8:37PM (4/07/2009)
This average is in the middle of the winter. When they drove this same car (ford fusion hybrid) in the warm weather out in California, Autobloggreen got 43 MPG. What does that mean when you average it out over the course of all 4 seasons worth of driving? Probably around mid 30s range.
My Prius gets high 40s mileage... That's real world, all 4 seasons, including a tough new england winter every year. That's certainly an improvement on your SUV.
JAMESR 12:27PM (3/17/2009)
Good review, very complete. Unfortunately the price versus value is inconclusive when you take into consideration the reliability and longevity of this vehicle. Every Ford I've ever owned has had problems within 3 years, and many of these problems weren't covered under Ford's wartranty. With the hybrid sub-system, I am not convinced Ford will back these things up appropriately. At $32k (for a nicely featured non-base unit) my expectations is 15 years with zero problems and 100% coverage. The only things out of my pocket should be brakes, tires, oil and gas). This is especially important since these same hybrid systems are extremely costly to fix.
Moreover, when things go wrong with the hybrid subsystem, who's going to fix it? Ford's shops are filled with mechanics, not electrical engineers.
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Rustler 1:29PM (4/20/2009)
I have two cars now, a 8 year old Camry and a 1 year old Prius. I would like to point out that my Camry is non-hybrid and I get 26 MPG around town and 35 on the highway and I live in the mid-atlantic state near DC. What is so impressive about 29 MPG on a hybrid compared to my non-hybrid Camry? Others may be impressed but I am certainly not impressed. My Prius does over 50 MPG except in the dead of winter when it drops down to 46 MPG to heat the car. Lastly, I sure hope that Mecury has improved their cars. The two worst cars I ever owned were Mercurys.
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