Following EEStor's permittivity announcement on Earth Day last week, I wrote a post that ended with a call for our readers to determine if the stated "relative permittivity of 22,500" was a big deal or not. There were some educated responses (thank you), but one refrain that kept appearing was that everyone is waiting for a real and physical demonstration of the company's supposedly amazing ultracapacitor. "Until then," some of you wrote, "stfu EEStor."
Our friend Darryl Siry, who knows a thing or two about massaging the green car press from his time at Tesla Motors (pictured above) and now runs his own blog and works at Peppercom, has a phrase for what EEStor is doing with their steady trickle of mysterious press releases: "Hype Maintenance." Siry recently wrote about two people, including ZENN's Ian Clifford, who should be able to share information about EEStor but either don't or can't. The EV community is poorer for it, but, Siry notes, ZENN's stock shot up 45 percent on the day of EEStor's announcement. That's something we can all understand.
[Source: Darryl Siry]