2009 BMW 335d – Click above for high-res gallery

When Chrysler started its new "Double CA$H For Your Old Car" promotion that included up to $4,500 in incentives on select vehicles, we weren't that surprised. After all, there are plenty of Chrysler products with at least that much cash on the hood. News that BMW is following suit with the same $4,500 in rebates on the purchase of a diesel powered 335d or X5 is a bit more surprising.

BMW is offering the $4,500 in rebates on the X5 35d and 335d as an "Eco Credit" to supplement Cash for Clunkers. BMW points out that on top of the up to $4,500 in incentives, buyers of the Bavarian diesels are also eligible for tax credits of $900 for the 335d and $1,800 for the X5 35d. And since the oil-burners are so efficient, BMW estimates fuel savings over four years at $2,000 verses comparable petrol-powered luxury rides.

The program, which runs through August 31, is being advertised as a one-time special offer, but it could also signal a lack of acceptance for diesel-powered luxury vehicles in the U.S. That would be too bad, though, because the diesel Bimmers we've driven were flat-out terrific, and with 580 miles/tank and a 20 percent reduction in CO2, they're eco-friendly, too. Hit the jump to read the BMW press release. Hat tip to Why not the LS2LS7.


Related GalleryReview: 2009 BMW 335d

[Source: BMW]


PRESS RELEASE:

Efficiency may be the buzzword of the moment in the automotive industry, but it's hardly a new concept at BMW. We've always lived by the EfficientDynamics philosophy - less emissions without sacrificing performance.

So when the government recently announced its 'Cash for Clunkers' program to reward Americans for driving more fuel-efficient cars, we were inspired to begin an incentive program of our own. Now through August 31, BMW will give you a $4,500 Eco Credit toward your purchase of a 335d or an X5 xDrive35d - the most fuel-efficient vehicles in their class.

But the savings go beyond this limited-time offer. You'll also receive a $900 tax credit3 on the 335d and $1,800 on the X5 xDrive35d. And like any BMW, both diesel vehicles come with 4 years/50,000 miles of zero-cost maintenance. Plus, its best-in-class efficiency will save you approximately $2,000 in fuel costs over four years.4

The question now is not should you or shouldn't you. Instead, it's simply: Are you in the mood for a sleek, all-new sedan or a versatile Sports Activity Vehicle?