Skip to Content

VIDEO: The real reason for the failure of ethanol? Bad marketing!


Ethanol promo video - Click above to watch the videos after the break

Over the last forty years, corn growers and automakers have repeatedly tried to convince America that ethanol was the solution to our ever growing thirst for petroleum. After all, we could just keep growing our own corn, distilling it into alcohol and pouring it in our tanks and say goodbye to Middle East oil forever. Automakers have built millions of flex-fuel cars and yet somehow, ethanol remains both relatively unavailable and controversial.

So why the lack of success for our own home-brewed biofuel? Clearly, as Honda has so disastrously learned in recent days, marketing is much harder than it looks. There is a very fine line between edgy and ridiculous, abject failure. Ethanol marketing folks have so far apparently stood steadfastly on the failure side of that line. However, as they say, the first step to recovery is admitting you have a problem. The Illinois Corn Marketing Board has acknowledged its problem and compiled a video of some of its disasters to try and analyze what went wrong. Let's just say that we now know that Joe Cocker and white Broncos are not part of the solution. Check out the video after the jump. Thanks to Dan for the heads up on twitter!

[Source: YouTube]


Reader Comments (Page 1 of 2)

Add your comments

Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.

When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.

To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.



Featured Galleries

  • Tesla Store Monaco
  • 2009 Rolls-Royce Phantom
  • Smart ED production
  • Tesla Roadster audio recording for video games
  • Production i-MiEVs in the UK
  • Hyundai 2.4L direct injected Theta II
  • Mercedes-Benz Citaro FuelCELL-Hybrid bus
  • Chevy Volt hits the streets in Royal Oak
  • 2010 Nissan LEAF
  • 2010 Mercedes-Benz ML450 hybrid
  • Renault Fluence ZE concept
  • Governor Schwarzenegger with the Zero S

Categories


Autoblog

Daily Finance

Download Squad

Engadget

Joystiq

Autoblog Spanish

Switched.com

FanHouse

Asylum