2010 Yaris with Toyota Optimal Drive – Click above for high-res image gallery

Toyota has never been shy about promoting the Yaris as a fuel-efficient vehicle, and the 2010 Yaris with Toyota Optimal Drive is getting the same treatment. Toyota is comparing the small hatch to its competitors – the Ford Fiesta, Volkswagen Polo, Honda Jazz and Vauxhall Corsa – and, unsurprisingly, tells us that it wins in both fuel economy and CO2 emissions (see Toyota's chart after the jump). Yes, we know that those two numbers are connected: if you burn less fuel, you emit less carbon dioxide.

In any case, the Optimal Drive Yaris features start-stop technology that shuts the engine off when the car isn't moving. This helps all versions of the small car emit fewer than 120 grams of CO2 per kilometer, an important level to reach in the UK, where it means lowered taxes. The most efficient Yaris gets 46 mph (U.S.). The entry-level Yaris – the three-door 1.0 VVT-i 5MT model – starts at £10,256. More details after the jump.


Related Gallery2010 Yaris with Toyota Optimal Drive

[Source: Toyota]


PRESS RELEASE

NEW YEAR, NEW YARIS
2010 model delivers on performance, style and equipment

KEY POINTS
  • 2010 Yaris with Toyota Optimal Drive delivers class-leading combination of power and torque with low emissions and superior fuel economy
  • Revised styling details and specifications create even more owner appeal
  • On sale now, prices from £10,256 on-the-road
Toyota's top selling Yaris enters 2010 as an even stronger market proposition, thanks to a class-leading combination of fuel efficiency and low emissions, backed up by enhanced equipment specifications and styling details.

Thanks to the successful application of Toyota Optimal Drive technologies, Yaris continues to set standards in its class, with every model in the range delivering sub-120g/km CO2 emissions.

The 1.33 Dual VVT-i engine with Stop & Start demonstrates the all-round achievement of Toyota Optimal Drive. As shown in the table below, it gives Yaris more power and torque than its leading competitor models, while at the same time returning better emissions and fuel economy – 120g/km and 55.4mpg (combined cycle).

Similarly the 1.0 VVT-i petrol unit – three-time class winner in the International Engine of the Year Awards – and the 1.4 D-4D diesel maximise efficiency and emissions performance with refinement and driveability. Respectively they produce 118 and 109g/km of CO2 (110g/km 1.4 D-4D with Multimode transmission) and return combined cycle fuel economy of 56.5 and 68.9mpg.

In terms of cost ownership, Yaris owners can thus benefit from significant savings on fuel and annual VED costs.

MODEL

Toyota Yaris TR 1.33 Dual VVT-i

Ford Fiesta Zetec 1.4

Volkswagen Polo 1.4 SE (new)

Honda Jazz 1.4 ES

Vauxhall Corsa Active 1.2 AC

CO2 (g/km)

120

133

139

128

139

Power (bhp)

100

95

85

99

79

Torque (Nm)

132

128

132

127

110

Combined cycle fuel consumption (mpg)

55.4

49.6

47.9

52.3

48.7

BIK tax band

10%

10%

15%

10%

15%

VED

£35

£120

£120

£120

£120


Top-selling TR
TR grade models account for around 80 per cent of all new Yaris sales in the UK. Their appeal has been further increased with a series of enhancements for the new model year that focus on sportier design and safety.

On the outside the 2010 Yaris TR is distinguished by its new-design 15-inch alloy wheels, integrated front fog lamps, darkened headlamp glasses and matt silver finish doorhandles. In the cabin the sports-themed changes include a smart new cloth upholstery, analogue instrument display and, on the 1.33 Dual VVT-i and 1.4 D-4D models, perforated leather trim for the steering wheel and gear knob.

These features are in addition to the established TR specification, which includes air conditioning, six-speaker audio system, electrically adjustable door mirrors and 60/40 rear split folding seats.

Passive safety protection has been reinforced with the provision of side curtain airbags and a driver's knee airbag as standard equipment. These are in addition to the driver and passenger front and side airbags that are provided on all Yaris models, together with ABS, Electronic Brakeforce Distribution (EBD) and Brake Assist (BA). Thanks to its rigid body structure and comprehensive active and passive safety systems, the Yaris TR holds a five-star rating for adult passenger protection from Euro NCAP.

Pricing, VED and insurance

GRADE

POWERTRAIN

BODY

OTR PRICE

VED BAND

INSURANCE
GROUP

T2

Toyota Optimal Drive 1.0 VVT-i 5MT

3-door

£10,256

C

2E

T2

Toyota Optimal Drive 1.0 VVT-i 5MT

5-door

£10,767

C

2E

TR

Toyota Optimal Drive 1.0 VVT-i 5MT

3-door

£11,232

C

3E

TR

Toyota Optimal Drive 1.33 VVT-i 6MT

3-door

£11,983

C

7E

TR

Toyota Optimal Drive 1.4 D-4D 6MT

3-door

£13,056

B

9E

TR

Toyota Optimal Drive 1.0 VVT-i 5MT

5-door

£11,743

C

3E

TR

Toyota Optimal Drive 1.33 VVT-i 6MT

5-door

£12,494

C

7E

TR

Toyota Optimal Drive 1.33 VVT-i 6M/M

5-door

£13,056

C

7E

TR

Toyota Optimal Drive 1.4 D-4D 6MT

5-door

£13,567

B

9E

TR

Toyota Optimal Drive 1.4 D-4D 6M/M

5-door

£14,129

B

9E


Option prices

* Protection Pack (floor mats, mudflaps and side protection mouldings): £250
* Protection Pack Plus (as above, plus boot protection plate and body-coloured rear parking sensors): £500
* Style Pack (aluminium scuff plates, rear chrome garnish, chrome fog lamp contours): £275
* Bluetooth: £300
* Metallic paint: £408.70
* VSC with TRC and rear disc brakes: £350