The Renault Formula One team still isn't anywhere near as green as what the automaker is trying to do with its production lineup, but it does have a new green sponsor. Trina Solar has signed up to promote itself on the side of the R30 race car for the remainder of the 2010 season. In addition to financial support Trina will be providing solar panels for use in the Renault paddock and on top of its hospitality facilities at races.
Trina Solar and Renault will also be collaborating on potential installation of photovoltaic panels at the F1 team's factory in Enstone, England. The solar panel manufacturer opted to go with Renault over other teams because of the automaker's commitment to alternative technologies including its upcoming array of electric vehicles.
Renault F1 Team announces new partnership with Trina Solar
The Renault F1 Team is delighted to announce that Trina Solar, a leading integrated manufacturer of solar photovoltaic (PV) products from ingots to modules has become an official partner of the team. This new partnership is expected to increase Trina Solar's global brand awareness while promoting the wide-scale adoption of sustainable technologies.
The sponsorship will take the form of on-car logo branding on the nose of the R30 race car, ensuring excellent opportunities for worldwide marketing exposure. Furthermore, this partnership will showcase day-to-day applications of solar PV technology in various high-visibility areas of the Renault F1 Team operations including the team's paddock motorhome and VIP hospitality facilities.
Trina Solar and the Renault F1 Team will also conduct a joint analysis and evaluation programme to assess how Trina Solar technologies can be integrated into the operations and ongoing upgrades of the Renault F1 Team's Enstone production facilities in a performance-proven, cost-effective manner.
"Trina Solar is thrilled to partner with the Renault F1 Team to bring solar PV to the world of Formula One racing," said Mr. Jifan Gao, Chairman and CEO of Trina Solar. "With F1's proven ability to boost brand awareness, we look forward to working with Renault F1 Team at Formula One events around the world to spur the development and adoption of sustainable technologies."
As the world's most prestigious sport, Formula One embodies the spirit of technological innovation. As one of the world's largest, most technologically progressive solar PV companies, Trina Solar has selected the Renault F1 Team as a strategic partner because of the Renault Group's demonstrated commitment to green automotive technologies. By partnering with the Renault F1 Team, Trina Solar hopes to help elevate the status and global adoption of solar PV, while contributing to Formula One's progressive transformation into a more sustainable, greener enterprise.
"We are delighted to welcome Trina Solar onboard as a new partner of the Renault F1 Team," said Renault F1 Team Chairman Gerard Lopez. "Trina Solar is the sport's first major sponsor from the domain of environmental technologies and we are also proud to welcome a major Chinese company to the sport. We are excited about the development of this new relationship in three directions: first, to use Formula One as a global platform for promoting the adoption of advanced technologies; second, to explore how Trina Solar can increase value to the Renault F1 Team's operations while simultaneously allowing the team to reduce its environmental impact; and third, to explore mutual opportunities through HeliosMax, a Genii Capital portfolio company specialised in project design and engineering for solar panel technology."
About Trina Solar Limited
Trina Solar Limited (NYSE: TSL), through its wholly-owned subsidiary Changzhou Trina Solar Energy Co. Ltd., is a well recognized manufacturer of high quality modules and has a long history as a solar PV pioneer since its foundation in 1997 as a system installation company. Trina Solar is one of the few PV manufacturers that have developed a vertically integrated business model from the production of monocrystalline and multicrystalline silicon ingots, wafers and cells to the assembly of high quality modules. Trina Solar's products provide reliable and environmentally-friendly electric power for a growing variety of end-user applications worldwide. For further information, please visit Trina Solar's website at http://www.trinasolar.com