How does a company grow from being a small outfit in Ashland, Oregon with a product line consisting of a single electric motorcycle to becoming a world-dominating tour de force with an impressive range of machines and volume-manufacturing capability on four continents? If you're Brammo, you partner with Flextronics. This multi-billion dollar electronics manufacturer with a presence in 30 countries and a highly developed supply chain will enable the brand to hold down costs, build bikes close to the markets where they're sold and allow them to focus more energy on designing new product.
If they come up with more bikes as well received as the recently-announced Empulse, the added production should certainly come in handy. That cafe racer, with its sweet looks and excellent numbers (100 mile range, 100+ mph) has garnered high praise from cycle journalists and public alike, accumulated over 350,000 views on YouTube and racked up many hundreds of pre-orders. Which reminds us, if you are planning on ordering one and haven't gotten around to it yet, here's some motivation. One of the first 1,000 customers will receive theirs for free. Gratis. No charge, so to speak.
Hit the jump for more details in the official press release. If you need a reminder of how the Empulse looks and sounds, we've thrown in a trio videos as well.
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Related GalleryBrammo Empulse
BRAMMO SELECTS FLEXTRONICS AS ITS GLOBAL MANUFACTURING PARTNER FOR ELECTRIC MOTORCYLES
Ashland, OR, and Singapore, September 15, 2010--Brammo, Inc. a global leader in the electric motorcycle business and Flextronics (NASDAQ: FLEX), a leading global Electronics Manufacturing Services (EMS) provider today announced that Brammo has selected Flextronics as its global manufacturing partner for the production of plug-in electric motorcycles and components. This strategic partnership enables Brammo to rapidly scale its manufacturing production in order to meet growing international demand for its products. This partnership is a continuing expansion of Flextronics' Automotive segment and augments services to include new clean tech technologies and electronic systems for electric vehicles.
"As Brammo pursues its international growth strategy it is critical to our success that we continue to build our strong reputation for quality, reliability and serviceability," stated Craig Bramscher, CEO and founder of Brammo, Inc. "Flextronics is focused on providing a high quality end-to-end solutions approach to leading global companies, including automotive, and this is why we have selected them as our strategic manufacturing partner. We can now scale globally with the demand and the rapid evolution of this growth industry."
"Brammo offers one of the most innovative, electric two-wheeled vehicle product lines in the marketplace and we are delighted that they have selected Flextronics as their exclusive partner for the manufacture of state-of-the-art electric motorcycles. This strategic partnership allows us to further expand our portfolio for battery powered vehicles and complements our strong expertise in high voltage and energy recuperation applications for the automotive market," said Herbert Schoeffmann, president of Flextronics Automotive. "We look forward to this very exciting partnership, where we will provide Brammo with our world-class global resources, strong vertical integration capability and supply chain logistics enabling Brammo to achieve its ambitious growth plan."
Headquartered in Singapore (Singapore Reg. No. 199002645H), Flextronics is a leading Electronics Manufacturing Services (EMS) provider focused on delivering complete design, engineering and manufacturing services to automotive, computing, consumer, industrial, infrastructure, medical and mobile OEMs. Flextronics helps customers design, build, ship, and service electronics products through a network of facilities in 30 countries on four continents. This global presence provides design and engineering solutions that are combined with core electronics manufacturing and logistics services, and vertically integrated with components technologies, to optimize customer operations by lowering costs and reducing time to market. For more information, please visit www.flextronics.com.
Brammo Inc is a leading electric vehicle technology company headquartered in North America. Brammo designs and develops electric vehicles including the award winning Brammo Enertia motorcycle and the recently announced Empulse. Brammo is an OEM supplier of its innovative Brammo Digital Drivetrain™ systems including the Brammo Power™ battery pack and Brammo Power™ vehicle management system. Brammo has vehicle distribution and marketing operations in North America, Europe and Asia.
For more information visit www.brammo.com. and Brammo on Twitter at BrammoSays and on Facebook at Brammo Powercycles. See the Brammo Empulse in action: http://tiny.cc/brammo-empulse.