Baseball, hot dogs, apple pie and Chevrolet, a popular advertising jingle used by General Motors back in the 1970's, returns, at least in part, for one more round. This time around, Chevrolet's advertising campaign will make use of the grand stage that is the World Series to launch a campaign for the widespread debut of its groundbreaking Volt plug-in. The World Series ads are part of a broader campaign that Chevrolet will initiate during the Fall Classic and continue to air until the end of autumn.
General Motors marketing chief Joel Ewanick declined to provide details to Advertising Age regarding the upcoming Volt commercials, but did suggest that each one would aim to to remind viewers of the brand's heritage and close ties with the sport of baseball. The World Series advertising campaign will hit all major forms of media when the Fall Classic commences at the end of October.
[Source: Advertising Age | Image: mrkumm - C.C. License 2.0]