Honda Blue Skies for Our Children

Think back to 2006. That's when Japanese automaker Honda set a goal to reduce CO2 emissions across its extensive portfolio of products – including automobiles, motorcycles and scooters – by 10 percent by the end of 2010, compared to 2000's levels. The company met that goal, and Honda is now targeting a 30-percent reduction in global CO2 emissions by the end of 2020 compared to year-2000 levels.

Concurrent with Honda's revised CO2 emissions target, the Japanese automaker has established a global environmental slogan: Blue Skies for Our Children. This slogan harkens back to the days when Honda engineers used the phrase as a rallying cry when they took on the challenge to meet the stringent emissions standards of the 1970s U.S. Clean Air Act. In reintroducing the slogan, Honda is looking to pass on the "joy and freedom of mobility to the next generation" (our children) by doing its part to create a sustainable society (blue skies) today. Or something.

[Source: Honda]
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Honda Announces Global CO2 Emissions Reduction Targets Including 30% Reduction for Products - New Global Environmental Slogan Established -

TOKYO, Japan, June 21, 2011 - Honda Motor Co., Ltd. today issued its Environmental Annual Report 2011. Striving to realize the Honda Environmental Vision of the joy and freedom of mobility and a sustainable society where people can enjoy life, Honda has established 2020 CO2 emissions reduction targets to address the most important business management issues of climate change and energy issues. At the same time, Honda introduced a global environmental slogan that draws directly from Honda's environmental heritage - "Blue Skies for Our Children."

Honda has been pursuing its own environmental targets and is committed to proactive environmental conservation activities. In 2006, Honda set a goal to reduce global CO2 emissions from use of its motorcycles, automobiles and power products by 10 percent by the end of 2010 compared to year 2000 levels. In 2010, the goal was attained by all products.

Honda has now set a goal to reduce CO2 emissions from its global products by 30 percent by the end of 2020 compared to year 2000 levels. Furthermore, in addition to reducing CO2 emissions during production and supply chain, Honda will strengthen its efforts to realize reductions in CO2 emissions through its entire corporate activities. Honda will also strengthen its efforts in advancing technologies in the area of total energy management, to reduce CO2 emissions through mobility and people's everyday lives.

In addition, Honda has established a global environmental slogan as an expression of the company's proactive commitment to make progress in its environmental efforts on a global basis. With this slogan, Honda will strive to become the leader in the area of environmental and energy technologies.

The new global environmental slogan and symbol will be used with Honda's internal and external environmental activities and communications around the world.

Honda Environmental Vision:
Realizing "the Joy and Freedom of Mobility" and
"a Sustainable Society where People Can Enjoy Life"

Global Environmental Slogan:

Blue Skies for Our Children

Honda engineers who took on the challenge to meet the stringent new emissions standards of the 1970s U.S. Clean Air Act, used the phrase "blue skies for our children" as a passionate rallying cry to devote themselves to this effort. Honda wants to pass on the "joy and freedom of mobility to the next generation" (for our children), therefore, we want to realize a sustainable society where people can enjoy life (blue skies). This slogan continues to represent Honda's passion toward its environmental commitment which has not wavered and will remain resolute in the future.

Global Environmental Symbol:

The circular graphic represents the earth and sun with blue skies (clean air), clean water, and lush green land expressing the bounty of nature that is necessary for us to realize a sustainable society where people can enjoy life. The white line through the middle represents a road where freedom of mobility is realized, while the heart represents Honda's thinking and passion toward our environmental commitment.

For more information about Honda's environmental commitment and activities, please visit the Honda website: http://world.honda.com/environment/