Ohio-based Amp Electric Vehicles may not have the newest concept vehicles at the 2012 North American International Auto Show in Detroit, but it did bring in a big politician: Senator Sherrod Brown (D-OH, pictured), who touted the work that Amp is doing by converting two SUV models – the Jeep Grand Cherokee and the Mercedes-Benz ML – to electric drive. Amp also announced the price for the electric Jeep, $57,400, and the first dealer who will sell the two electric SUVs, Dana Hackney of Mercedes-Benz of Cincinnati. Brown said today's announcements we're "good news for Ohio." The two vehicles will be converted at Amp's engineering and production facility in Loveland, OH.

Amp founder and president Steve Burns kept the Ohio-centric messaging going by saying that, "We think cars should be built in the midwest, not in California," a not-so-subtle stab at Tesla Motors, which will also sell an EV for $57,400: the base level Model S. Burns later said that Amp isn't directly competing with Tesla, but that there is a subset of the people who may buy an electric sedan who would be interested in an SUV. The question, of course, is whether they will want an Amped Jeep, for which you can place an order today and with first deliveries scheduled for this fall, or if they will wait for the Tesla Model X, to be unveiled February 9th. We'll have a Quick Spin drive report of the two Amp vehicles up soon.
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AMP Announces All Electric Jeep Grand Cherokee, Pricing and First Dealer

An all Electric Jeep Grand Cherokee SUV was introduced by AMP at the 2012 North American International Auto Show in Detroit - Introductory Pricing was Announced- Initial AMP dealer named - First deliveries projected for North America beginning in Fall of 2012

DETROIT, Jan. 9, 2012 /PRNewswire/ -- AMP Electric Vehicles (OTCBB and OTCQB: AMPD), an electric vehicle company, specializing in truck conversions, today expanded its product line with their all-electric AMP Jeep Grand Cherokee.

The unveiling of the AMP all-electric Jeep occurred today at the 2012 North American International Auto Show (NAIAS) in Detroit. A running prototype of the groundbreaking EV was on-hand for test drives on the Ride & Drive track.

AMP announced an introductory price starting at $57,400 for the all-electric Jeep Grand Cherokee. The new model is expected to attract both retail customers and fleet users who desire to take a public position on zero emissions. First deliveries of fully validated vehicles are projected for this fall.

First Dealer Introduced
In an event at the Detroit Auto Show that included U.S. Senator Sherrod Brown of Ohio, AMP introduced its first dealer, Dana Hackney, a multi-line dealer from Cincinnati, Ohio.

"I'm very excited to be the first dealer and to be on the ground floor to take advantage of this great business opportunity in the emerging electric vehicle industry," said Mr. Hackney. "We are seeing increasing demand for EVs from retail and fleet buyers and our team is very pleased to be able to satisfy these customers."

The company also announced that it would immediately begin to take reservations for the AMP Grand Cherokee EV from fleet and retail customers online at www.ampelectricvehicles.com.

"With the addition of the AMP Jeep EV to our product line-up we are continuing our strategy of beginning with an already great vehicle which we then electrify for retail and fleet customers who are looking for a zero emission vehicle and in this case maintain the benefits of an up-level SUV package. Beginning our association with our first dealer, Mr. Hackney, who is a well respected leader in customer satisfaction and innovation, marks a very important milestone in AMP's history," said Jim Taylor, AMP CEO.

Production of AMP's Jeep Grand Cherokee EV will be done at the company's Engineering and Production facility in Loveland, Ohio.

About AMP Holding Inc.
AMP was founded in 2007 by entrepreneurs who have created several hi-tech companies. Currently, the AMP team is comprised of top automotive industry veterans and business executives. AMP's first all electric demonstration models were the Saturn Sky and the Chevrolet Equinox. Since its inception, AMP's unique electrification technology has proven to be an idea that has generated an extreme amount of interest, with inquiries coming from around the world. AMP's intent is to electrify a range of OEM SUVs as well as fleet passenger and delivery truck vehicles, and expects to announce new model additions in 2012. The Company expects its vehicle electrification technology will provide new solutions to America's energy demands.

To learn more, visit the AMP website at www.ampelectricvehicles.com .

About the North American International Auto Show
Entering its 24th year as an international event, the NAIAS is among the most prestigious auto shows in the world, providing unparalleled access to the automotive products, people and ideas that matter most – up close and in one place. One of the largest media events in North America, the NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world.

Forward-Looking Statements
Certain statements contained in this press release may constitute "forward-looking statements". Forward-looking statements provide current expectations of future events based on certain assumptions and include any statement that does not directly relate to any historical or current fact. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors as disclosed in our filings with the Securities and Exchange Commission located at their website (http://www.sec.gov). In addition to these factors, actual future performance, outcomes, and results may differ materially because of more general factors including (without limitation) general industry and market conditions and growth rates, economic conditions, and governmental and public policy changes. The forward-looking statements included in this press release represent the Company's views as of the date of this press release and these views could change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so. These forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of the press release.