London Leafs

How does $3,950 off sound? That's the amount (converted) that Nissan decided to drop from the price of its all-electric Leaf in the UK, bringing the MSRP down by 2,500 British pounds to just 23,490 pounds ($37,115).

Nissan, which is due to start making Leafs at its Sunderland UK factory this spring, is also offering a 6.9-percent financing rate (we guess that's considered pretty good across the Pond) as well as a lease option equivalent to about $375 a month.

For anyone keeping score, Nissan earlier this month said it was cutting the base price of US Leafs by $6,400 to $28,800, making it the least expensive five-seat EV in the States. The US Leafs here also for a federal tax credit worth up to $7,500, and possibly also some state incentives.

Nissan has a few tricks up its sleeve to try and spur sales in the UK. In October, the automaker's UK dealers sent a letter to its customers saying that any Nissan owner could get access to a Leaf as a courtesy car during vehicle repairs as a way to possibly lure potential customers into buying electric. As Leaf salesman Paul Scott knows, getting "butts in seats" is a great way to turn interested parties into EV owners. Nissan UK's press release about the price cut is available below.
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LEAF FOR LESS - NISSAN'S PIONEERING EV BECOMES MORE AFFORDABLE
  • Price reduction of £2,500 makes it easier to join the electric vehicle revolution
  • Drive a LEAF for just £239 per month
  • Offer available at all 180 Nissan LEAF dealers in UK
  • Nissan is making zero-emission mobility more affordable by reducing the price of the all-electric Nissan LEAF by £2,500.
The change comes as part of a global effort to make the LEAF more affordable in the pioneering electric vehicle's three main markets of Japan, Europe and the United States.

In addition to the reduction in the retail price, UK customers can also benefit from offers including low rate finance*. The new price is effective immediately, ahead of the arrival of an updated version of the LEAF.

This is on top of the incentive offered by the government and means a customer can drive away in a brand new LEAF for £23,490, or just £239 per month.

In addition to the new price LEAF buyers will also benefit from extremely low running costs, with a battery recharge costing a fraction of the cost of a tank of fuel. Being fully electric, the LEAF also benefits from zero road tax and is currently exempt for company car 'benefit-in-kind' tax.

An ever-growing number of public charging points also offer quick and convenient opportunities to top up the battery, including a network of rapid chargers. These allow LEAF drivers to charge from zero to 80% capacity in less than 30 minutes.

Winner of the World, European and Japan Car of the Year Awards when it was launched in 2011, about 50,000 Nissan LEAF electric vehicles have been sold world-wide. The LEAF demonstrates that battery-powered cars are ready to make a significant contribution to a world-wide reduction in vehicle emissions.

The Nissan LEAF comes with very high levels of standard equipment. Its standard satellite navigation system incorporates Carwings, Nissan's unique telematics system which allows an owner to control the heating and air conditioning settings and to monitor the charging process remotely via a smart phone.

Other standard equipment includes a rear-view parking camera, rapid charge capability, Intelligent Key, LED headlamps and Bluetooth connectivity. Nissan LEAF has been granted a top 5 star rating in Euro NCAP crash tests.

"There is no doubt that Nissan LEAF is a revolution and existing customers are passionate in their belief that zero-emission mobility is not the future, but is here now," said Paul Willcox, senior vice president, Nissan Europe.

"Nissan's objective for LEAF has always been to bring zero-emission mobility within reach of the mass-market. Our price reduction underlines that commitment and with no price premium even more motorists will become believers."

Production of the updated model is due to start at Nissan European plant in Sunderland, UK, in Spring 2013.

* Low rate (6.9%) finance available for PCP and HP purchases