byd tang SUV 5-4-2 strategy

Translated into American-friendly figures, BYD may as well call its new numeric-driven strategy "5-4-118." Of course, that doesn't have the same ring as "5-4-2." Those are the numbers on which the China-based vehicle maker is basing its performance and efficiency goals for all future vehicle lines, and they are indeed lofty.

The "5" means all of BYD's vehicles will be able to scamper from 0 to 62 miles per hour in less than five seconds. The "4" says that all cars will have all-wheel-drive. And the "2" means that BYD vehicles will consume no more than two liters of gasoline per 100 kilometers driven. That translates into fuel economy of about 118 miles per gallon.

BYD, which elaborated on its "5-4-2" strategy at the Beijing Motor Show, first alluded to those numbers earlier this month. What wasn't a mystery was BYD's Tang SUV. That four-wheel-drive model, which was shown off at the Beijing show, pairs a 2.0 liter turbocharged engine with two electric motors. That combo propels the SUV from 0-62 in 4.9 seconds. We now know how those numbers fit the new numerical strategy. Check out BYD's press release below.
Show full PR text
Most Efficient, Fastest SUV Unveiled Among Top Beijing Auto Show Reveals
"Tang" all-wheel-drive SUV part of BYD's Green Mobility meeting new "5-4-2" initiative


April 28, 2014 03:21 AM Eastern Daylight Time
BEIJING--(BUSINESS WIRE)--The Beijing Auto Show opened this last week to record crowds and by most accounts has met all expectations. BYD Auto Ltd. captured many of the media headlines with a number of new products cementing their place as China's leading New Energy Vehicle manufacturer.

"In the future, all BYD cars will be able to reach these three new industry benchmarks"

BYD started by reinforcing its "Green Mobility" strategic vision, announcing programs both inside and outside of the vehicle for upgrading energy-saving and non-polluting technologies. Though misunderstood by many at the 2013 Auto Show, BYD's conventional car line-up is not being phased out. The BYD Green Mobility evolution applies to the conventional car and new-energy autos equally. BYD stated that "Green Mobility" harmonizes the major issues that China is experiencing for growing demand for affordable and practical vehicle designs and eliminates the need for purchase restrictions of polluting vehicles.

Outside of the car, BYD introduced the new "5-4-2 initiative" and a series of cars designed to meet this challenging performance standard. What is the 5-4-2 standard? 5 represents the maximum seconds it shall take to accelerate from zero to 100km/h (0-60 mph in less than 5 seconds) in future car models. This redefines BYD's car acceleration standard. 4 stands for the number of wheels under power. BYD's future new energy cars will be integrated with all wheel drive. 2 stands for the number of liters of gasoline maximum that shall be consumed for 100km traveled in a BYD car. BYD cars will consume less than 2L gasoline / 100km. This is a revolutionary breakthrough when considering that the first vehicle BYD launched to achieve this at the show was an SUV class where even the most luxurious SUVs achieve barely 5L / 100 km. "In the future, all BYD cars will be able to reach these three new industry benchmarks," stated Chairman Wang, BYD's President and CEO. The first 5-4-2 vehicle was also released at the show; the "Tang" (pronounced "Tah-ng") is a sport utility vehicle that can accelerate from 0 to 100km/h in only 4.9 seconds, has a 2.0L Turbo-charged engine paired with two electric motors and consumes less than 2L of fuel in 100 km traveled.

Last year, the BYD Qin was launched in the market with a racing competition in Beijing. Qin beat 19 cars including a Porsche 911, GOLF GTI and some other well-known vehicles accelerating from 0 to 100km/h in only 5.9 seconds. BYD Chairman Wang Chuanfu stated, "When the Tang is launched in Beijing this year, there will be another race. If any challenger of any standard-stock luxury class car beats Tang, BYD will provide a reward of 10,000 RMB per challenger." Tang has two modes for 4WD and four driving modes. In EV mode, it applies "All-time" 4WD with zero fuel consumption. In HEV mode, it applies "Real-time" 4WD and consumes less than 2L for 100km traveled. In 2016, BYD has already announced that they will reveal a super-hybrid, the "Ming" that will be powered by 4 independent, in-wheel driving motors, which can make one wheel steering forward while one wheel steering backward on opposite wheels to rotate literally in place. "This is not just a dream. In the electronic era, we can do things we couldn't do in the mechanical eras," Chairman Wang stated. Tang this year, and Han for 2015, Ming for 2016 – all these future BYD cars will meet the 5-4-2 standard. The 2014 Qin was launched in only two Chinese city markets (Tianjin and Shanghai), yet it became the top selling New Energy cars in all of China with sales just under 2000 units per month now (3000 achieved in first 3 months).

ABOUT BYD:

BYD Company Ltd. is one of China's largest companies to have successfully expanded globally. Specializing in battery technologies, their green mission to "solve the whole problem" has made them industry pioneers and leaders in several High-tech sectors including High-efficiency Automobiles, Electrified Public Transportation, Environmentally-Friendly Energy Storage, Affordable Solar Power and Information Technology and Original Design Manufacturing (ODM) services.

As the world's largest manufacturer of rechargeable batteries, their mission to create safer and more environmentally friendly battery technologies has lead to the development of the BYD Iron Phosphate (or "Fe") Battery. This fire-safe, completely recyclable and incredibly long-cycle technology has become the core of their clean energy platform that has expanded into automobiles, buses, trucks, utility vehicles and energy storage facilities. BYD and all of their shareholders, including the great American Investor Warren Buffett, see these environmentally and economically forward products as the way of the future.

BYD has made a strong entrance to the North, Central and South American markets with their battery electric buses, and lineup of automobiles. Their mission lies not just in sales growth, but also in sociological integration and local job creation as they have poured incredible investments into developing offices, dealerships and manufacturing facilities in the local communities they now call home, truly a first for Chinese companies. For more information, please visit www.byd.com or www.facebook.com/bydcompany.
Show full PR text
Most Efficient, Fastest SUV Unveiled Among Top Beijing Auto Show Reveals
"Tang" all-wheel-drive SUV part of BYD's Green Mobility meeting new "5-4-2" initiative

April 28, 2014 03:21 AM Eastern Daylight Time
BEIJING--(BUSINESS WIRE)--The Beijing Auto Show opened this last week to record crowds and by most accounts has met all expectations. BYD Auto Ltd. captured many of the media headlines with a number of new products cementing their place as China's leading New Energy Vehicle manufacturer.

"In the future, all BYD cars will be able to reach these three new industry benchmarks"

BYD started by reinforcing its "Green Mobility" strategic vision, announcing programs both inside and outside of the vehicle for upgrading energy-saving and non-polluting technologies. Though misunderstood by many at the 2013 Auto Show, BYD's conventional car line-up is not being phased out. The BYD Green Mobility evolution applies to the conventional car and new-energy autos equally. BYD stated that "Green Mobility" harmonizes the major issues that China is experiencing for growing demand for affordable and practical vehicle designs and eliminates the need for purchase restrictions of polluting vehicles.

Outside of the car, BYD introduced the new "5-4-2 initiative" and a series of cars designed to meet this challenging performance standard. What is the 5-4-2 standard? 5 represents the maximum seconds it shall take to accelerate from zero to 100km/h (0-60 mph in less than 5 seconds) in future car models. This redefines BYD's car acceleration standard. 4 stands for the number of wheels under power. BYD's future new energy cars will be integrated with all wheel drive. 2 stands for the number of liters of gasoline maximum that shall be consumed for 100km traveled in a BYD car. BYD cars will consume less than 2L gasoline / 100km. This is a revolutionary breakthrough when considering that the first vehicle BYD launched to achieve this at the show was an SUV class where even the most luxurious SUVs achieve barely 5L / 100 km. "In the future, all BYD cars will be able to reach these three new industry benchmarks," stated Chairman Wang, BYD's President and CEO. The first 5-4-2 vehicle was also released at the show; the "Tang" (pronounced "Tah-ng") is a sport utility vehicle that can accelerate from 0 to 100km/h in only 4.9 seconds, has a 2.0L Turbo-charged engine paired with two electric motors and consumes less than 2L of fuel in 100 km traveled.

Last year, the BYD Qin was launched in the market with a racing competition in Beijing. Qin beat 19 cars including a Porsche 911, GOLF GTI and some other well-known vehicles accelerating from 0 to 100km/h in only 5.9 seconds. BYD Chairman Wang Chuanfu stated, "When the Tang is launched in Beijing this year, there will be another race. If any challenger of any standard-stock luxury class car beats Tang, BYD will provide a reward of 10,000 RMB per challenger." Tang has two modes for 4WD and four driving modes. In EV mode, it applies "All-time" 4WD with zero fuel consumption. In HEV mode, it applies "Real-time" 4WD and consumes less than 2L for 100km traveled. In 2016, BYD has already announced that they will reveal a super-hybrid, the "Ming" that will be powered by 4 independent, in-wheel driving motors, which can make one wheel steering forward while one wheel steering backward on opposite wheels to rotate literally in place. "This is not just a dream. In the electronic era, we can do things we couldn't do in the mechanical eras," Chairman Wang stated. Tang this year, and Han for 2015, Ming for 2016 – all these future BYD cars will meet the 5-4-2 standard. The 2014 Qin was launched in only two Chinese city markets (Tianjin and Shanghai), yet it became the top selling New Energy cars in all of China with sales just under 2000 units per month now (3000 achieved in first 3 months).

ABOUT BYD:

BYD Company Ltd. is one of China's largest companies to have successfully expanded globally. Specializing in battery technologies, their green mission to "solve the whole problem" has made them industry pioneers and leaders in several High-tech sectors including High-efficiency Automobiles, Electrified Public Transportation, Environmentally-Friendly Energy Storage, Affordable Solar Power and Information Technology and Original Design Manufacturing (ODM) services.

As the world's largest manufacturer of rechargeable batteries, their mission to create safer and more environmentally friendly battery technologies has lead to the development of the BYD Iron Phosphate (or "Fe") Battery. This fire-safe, completely recyclable and incredibly long-cycle technology has become the core of their clean energy platform that has expanded into automobiles, buses, trucks, utility vehicles and energy storage facilities. BYD and all of their shareholders, including the great American Investor Warren Buffett, see these environmentally and economically forward products as the way of the future.

BYD has made a strong entrance to the North, Central and South American markets with their battery electric buses, and lineup of automobiles. Their mission lies not just in sales growth, but also in sociological integration and local job creation as they have poured incredible investments into developing offices, dealerships and manufacturing facilities in the local communities they now call home, truly a first for Chinese companies. For more information, please visit www.byd.com or www.facebook.com/bydcompany.