Going against popular perception, diesel vehicles are showing some pretty good pickup. The context, of course, is US sales of oil-burners. And those sales are on the rise as more Americans look to cut refueling costs via more fuel-efficient vehicles.

US clean-diesel sales through June have jumped 25 percent from a year earlier, outpacing the 4.2 percent increase of total vehicle sales, says Diesel Technology Forum, citing research from HybridCars.com and Baum & Associates. In fact, diesels, which account for about three percent of US vehicle sales now, may double that marketshare by 2018, as more Americans are attracted to a powertrain that on average delivers about 30 percent better fuel economy than similar gas-powered engines. In all, there are 46 diesel models in the US, including 27 cars and SUVs, so it's not just all about big torquey rumbling pickup trucks anymore.

Oddly, Volkswagen – a leader in the US clean diesel initiative – saw a sales decrease of about eight percent from a year earlier to about 42,000 units. That said, sister company Audi boosted diesel sales almost fourfold to more than 8,100 units. And the Chevrolet Cruze Diesel has moved almost 3,000 units through June. Check out the Diesel Technology Forum's press release, below.
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U.S. Clean Diesel Car Sales Increase 25% in 2014; Overall U.S. Car Market is Up 4%

WASHINGTON, July 9, 2014 /PRNewswire-USNewswire/ -- U.S. clean diesel car sales have increased 25 percent during the first six months of 2014 while the overall U.S. car market has increased by 4.2 percent, according to data compiled by Hybrid Cars.com and Baum and Associates.

The 2014 clean diesel sales total includes six months of consecutive sales increases, including double digit increases in March (+ 39.5%), April (+ 60.4%) and May (+26.8%). June 2014 was the 43rd monthly increase in clean diesel sales in the past 47 months, with 31 of those months registering double-digit increases.

2014 Clean Diesel & Hybrid Car Sales

Vs. 2013 Monthly Sales
Jan. 2014
Feb. 2014
March 2014
April 2014
May 2014
June 2014
*Clean Diesels
+ 6.8%
+ 4.5%
+39.5%
+60.4%
+26.8%
+ 8.8%
Hybrids
(-20.4%)
(-23.9%)
(- 5.5%)
(- 7.9%)
+ 6.6%
(-12.7%)
Overall Market
(- 3.0%)
(- 0.1%)
+ 5.6%
+ 8.0%
+11.2%
+ 1.1%
*(Diesel car and SUV markets only - does not include light duty pickup trucks or vans.)
(Source: Hybrid Cars.com and Baum and Associates)

"Sustained and mostly double-digit increases in sales each month over a four year period prove that U.S. consumers are embracing the benefits of clean diesel technology and its proven, high fuel efficiency, great driving performance, and long-term value," said Allen Schaeffer, the Executive Director of the Diesel Technology Forum.

"The consistently positive sales trends for clean diesel are particularly noteworthy since they have occurred over a recessionary economic period when diesel fuel prices have trended upward, and consumers have many more fuel efficient vehicle choices than ever before. Today, the clean diesel choices include 27 cars and SUVs, nine vans and 10 pickup trucks. We expect that number to nearly double in the next 18 months, and we expect that more models in more brands will only generate higher sales in the future.

"While diesel cars and pickup trucks make up only three percent of the overall U.S. vehicle market, most analysts predict continued growth in the U.S., with many believing the diesel market will double by 2018."

The Hybrid Cars.com/Baum and Associates sales information follows data compiled by IHS Automotive for the Diesel Technology Forum released last month that showed clean diesel vehicle registrations (cars, SUVS, vans and pickups) had increased by 30 percent from 2010 through 2013.

Link to press release: http://www.dieselforum.org/news/california-texas-and-florida-lead-u-s-in-high-mileage-diesel-and-hybrid-passenger-vehicles

Diesels Have 30% Better Fuel Efficiency Than Gasoline Vehicles

Schaeffer said Americans are seeking more fuel efficient cars and are learning that clean diesel vehicles are about 30 percent more fuel efficient that gasoline equivalents. In addition, he said the new federal fuel efficiency standards that will require a 54.5 mpg average by 2025 will also boost clean diesel auto sales, as auto manufacturers introduce more diesels in the U.S. to help meet these standards.

To see a list of all clean diesel cars and pickups available in the U.S., a list of all the new diesels coming to the U.S. market, and fuel efficiency data go here:

http://www.dieselforum.org/resources/clean-diesel-vehicles-currently-available-in-the-u-s-

Links:

Diesel Technology Forum - http://www.dieselforum.org/
Hybrid Cars.com - http://www.hybridcars.com/june-2014-dashboard/
Baum and Associates - http://www.baum-assoc.com/Pages/default.aspx
Leaders in clean diesel vehicles:

Cummins - http://www.cummins.com/cmi/
Chrysler (Jeep, Ram Trucks) - http://www.chryslergroupllc.com/Pages/Home.aspx
Daimler (Mercedes Benz) - http://www.daimler.com/
Ford - http://www.ford.com/
General Motors (GMC/Chevrolet) - http://www.gm.com/
Mazda - http://www.mazdausa.com/MusaWeb/displayHomepage.action
Volkswagen Group (Audi, Porsche, VW) - http://www.vw.com/
ABOUT THE DIESEL TECHNOLOGY FORUM
The Diesel Technology Forum is a non-profit national organization dedicated to raising awareness about the importance of diesel engines, fuel and technology, and working with policymakers and other stakeholders on common solutions. Forum members are leaders in clean diesel technology. For more information visit www.dieselforum.org.

For the latest insights and information from the leaders in clean diesel technology, join us on Facebook, follow us on Twitter @DieselTechForum, or YouTube @DieselTechForum and connect with us on LinkedIn.