BMW

Honda once told Americans to "respect the van" in its effort to sell its Odyssey minivans. Now, BMW CEO Norbert Reithofer is telling his fellow Germans to "embrace the plug." Reithofer cited "German angst" to explain a potential sales roadblock for the German automaker's new "i" sub-brand, ...

Volkswagen and former nemesis Greenpeace recently kumbaya'd to pledge to meet the European Union's strict 2020 emissions standards. Not everyone is feeling the love. BMW chairman Norbert Reithofer says the standards, which would require about a 30-percent improvement over current levels, are ...

BMW brought 80 software developers and computer programmers together to tackle the themes of sustainability and electro-mobility in a hackathon last month. BMW hosted the Sustainability Hackathon to deal with a widespread problem – electric vehicles that get parked at charging stations ...

BMW, which last year struck up an agreement with a Colorado company to facilitate solar-powered charging for its upcoming plug-in vehicles, has done the same with a company from its homeland. Dresden, Germany-based Solarwatt is working with Bimmer on a partnership for providing solar-panel ...

Zinoro, Zhi Nuo, po-TAY-to, po-TAH-to, let's call the whole thing on. Whatever the pronunciation, the BMW China joint venture Brilliance Automotive will use the new Z-brand to sell its upcoming electric vehicles in the country, Automotive News China says. Brilliance will make the cars at its ...

The fact that the brand-new prototype three-cylinder, 1.5-liter gasoline engine from BMW finds itself in a 1 Series is almost accidental. Heidelinde Holzer, who works on powertrain predevelopment, powertrain functions and powertrain integration, told AutoblogGreen her team simply took the cars ...

It's no secret that the BMW i3 has a spot in the powertrain bay reserved for a gasoline engine range extender. Given that the i3 city car is available as a pure electric vehicle, how does an additional liquid fuel powerplant fit into the picture? Green Car Reports recently wondered out loud about ...

Just how hard is it to change direction in a BMW? While driving one of the company's vehicles, you'll find little disagreement that it can be easy, even quite pleasurable. But if you're trying to change the direction of the company itself – making the idea of driving fun play nice with fuel ...

BMW is increasing the use of hydrogen in assembly line equipment powered by fuel cells, including fork lifts and motorized parts delivery carts. The fuel cells also will help power the company's vehicle test fleet, which has doubled in the past few years to more than 200. The additional fuel cell ...

BMW i Ventures is investing an undisclosed amount in Life360, a tech company that specializes in creating apps that make it easier for family members to track each other down. When the i3 and i8 plug-in electric vehicles debut over the next couple years, the cars could play a role in connecting ...