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Editorial: GM's Chevy Volt advertising might work today, but it's incredibly shortsighted

by Sebastian Blanco (RSS feed) on Oct 27th, 2010 at 7:49PM

What does General Motors have against electric cars? The brand new "Anthem" TV spot for the Chevrolet Volt that debuts during the World Series tonight (watch it here) contains the line, "This is America, man. Home of the highway, last-minute detours and spontaneous acts of freedom" and makes the emotional case against worrying about range. The ad doesn't attack the Nissan Leaf directly, but it most certainly wants to set the Volt apart from that electric vehicle (EV). During the recent press launch for the Volt, Micky Bly, General Motors' executive director for hybrid electric vehicles and... Read More

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