IDEA

Bright Automotive Chief Operating Officer Mike Donoughe invoked President Barack Obama's recent call for U.S. companies to create American jobs while developing alternative energy sources for transportation by requesting that Congress speed up the company's federal loan process. The company, which ...

The van that Bright Automotive is building at AM General's former Hummer-producing plant has an arrival date. Government and fleet purchases of the curve-topped IDEA van are now slated to begin some time in 2014. The van will use a unique form of plug-in hybrid drive, with a gas engine ...

The production lines at the AM General Corp factory in Mishawaka, Indiana used to crank out the Hummer H2. Now they're set to produce a vehicle that may not quite have the same intimidation factor, but does have a high degree of practicality. In the process, about 300 workers could find new ...

Bright Automotive has not been able to drive the Idea plug-in hybrid van on the easiest road to market. A new set-back – from one perspective – was a number of layoffs and executive shuffling at the company this week. CEO ...

What's the one thing that would fix the automotive industry today? Fresh ideas, you say? Well, this isn't quite that. In fact, auto shows these days – Geneva particularly – have become packed with legions of ...

The IDEA plug-in hybrid van from Bright Automotive was unveiled earlier this year in Washington, D.C. and it's already time for the first test drives to start. Plug in vehicle advocate Paul Scott was recently given the opportunity to visit Bright's Indiana headquarters and see what moving the ...