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Honda Insight will be top prize for Xbox "Play and Win" gamers, everyone else just gets ads

The everyone in Honda's "Hybrid for Everyone" advertising campaign for the new Honda Insight apparently includes Xbox players. Honda will be the only sponsor of the upcoming "Play and Win" interactive quiz game that will kick off on Xbox Live Primetime May 15. The three-month free quiz show style game, part of Microsoft's delayed interactive online network, will use the 1-vs-100 method. Video ads for the Insight will be shown to people in the game's "waiting room" and during gameplay intermission. It's not simply Insight ads that players ... Read more →

Honda to revive the Insight name for new hybrid? Jeremy Korzeniewski

With the success that Toyota has had with its Prius hybrid sedan, you could be forgiven for forgetting that Honda actually beat them to market here in the states with the Insight. For whatever ...

Honda speaks again of reviving their line with a new dedicated hybrid Jeremy Korzeniewski

Honda Insight will be top prize for Xbox "Play and Win" gamers, everyone else just gets ads 9 months ago on Autoblog Green

Honda to revive the Insight name for new hybrid? 1 year ago on Autoblog Green

With the success that Toyota has had with its Prius hybrid sedan, you could be forgiven for forgetting that Honda actually beat them to market here in the states with the Insight. For whatever reason, though, the Insight never became the green-bearer that Honda had hoped. Still, the name is not ...

Honda speaks again of reviving their line with a new dedicated hybrid 2 years ago on Autoblog Green

Remember the Honda Insight? I'm sure you remember it, but, what do you think of when you hear the name? Compare the public perception of the Toyota Prius to the Honda Insight for a moment, and you will see where I am going with this. Honda would like to capture some of that green image back. As it ...

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CAFE – Corporate Average Fuel Economy. A system used in the U.S. to define mileage requirements of new vehicles.

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