ToyotaPlugIn

Toyota is certainly hoping that demand to rent a rare plug-in Prius in Japan is exceptionally high. The company just kicked off its plug-in Prius rental program in Nagasaki prefecture and has set pricing at levels that ...

Starting next month, Toyota will lease 20 of its new plug-in Priuses to public individuals and private businesses in the UK. The fleet of prototype plug-ins will scurry on down the roads until 2013. By then, Toyota plans ...

The reason we just got to drive the new plug-in Prius hybrid in San Diego is because Toyota is introducing the vehicle to the U.S. during the company's second Sustainable Mobility Seminar (see our full coverage of the ...

Koei Saga, the managing officer of the Toyota Motor Corporation, might say that his company is "very excited" to expand plug-in hybrid (PHEV) testing when that's the announcement of the day, but he's also quite willing to give plug-in vehicles a verbal smackdown at other times. For example, ...

In a bit of a tirade against plug-in vehicles recently, Toyota's Bill Reinert said – among other things – that "As for plug-in electrics, they're just not plausible right now." He has a point, of course, but Fast Company takes Reinert's logic to task and makes the case that Toyota ...

As I mentioned earlier today, the FREEDOM Act language regarding tax incentives for Americans looking to convert their hybrids to plug-in versions was stripped out of the energy bill that ended up passing in the U.S. Senate. Toyota made their claim for why PHEVs are a bad idea, and in my inbox ...

Pushed by talk in Congress about possibly giving incentives to taxpayers for converting standard hybrids to plug-in hybrids, Toyota today announced their reasons for not supporting PHEVs. In a memo written by Charles E. Ing, Director, Government Affairs Toyota Motor North America, and posted over ...