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Toyota nearly matches price of Honda Insight with new 2010 Prius in Japan

The hybrid pricing wars in Japan appear to be heating up very rapidly. According to a report on AutoWeek, Toyota is planning to nearly match the price of Honda's latest Insight with its brand new 2010 Prius, setting a base price of 2.05 million yen ($20,750), which is just about the same as the mid-level Insight. From there, though, the price of the Prius can rise all the way up to 3.27 million yen ($33,100) as options are piled on while the Insight tops out at 2.21 million yen ($22,370). In addition to the aggressive pricing strategy for ... Read more →

Toyota Prius price lowered in Japan to match Honda Insight Jeremy Korzeniewski

We knew that Toyota was planning to keep the current Prius around for a little while longer to properly do battle with the new Honda Insight, which costs a few thousand dollars (or a few million ...

Toyota nearly matches price of Honda Insight with new 2010 Prius in Japan 8 months ago on Autoblog Green

The hybrid pricing wars in Japan appear to be heating up very rapidly. According to a report on AutoWeek, Toyota is planning to nearly match the price of Honda's latest Insight with its brand new 2010 Prius, setting a base price of 2.05 million yen ($20,750), which is just about the same as the ...

Toyota Prius price lowered in Japan to match Honda Insight 8 months ago on Autoblog Green

We knew that Toyota was planning to keep the current Prius around for a little while longer to properly do battle with the new Honda Insight, which costs a few thousand dollars (or a few million yen) less. We assumed that Toyota would at least match the Insight's asking price with its new-old ...


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