advertising

This business of online publishing that we and many others are involved in is fueled by advertising dollars. It's what pays the bills for bandwidth and servers and trips to cover events. Here at all the sites that are part of Weblogs Inc. the advertising sales department is completely separate ...

Ford is really going all-out to promote its hybrids. Latest case-in-point: the last two finalists in this season's popular FOX television series American Idol will receive a Ford Escape hybrid. The American Idol giveaway comes right after a heavily promoted fictional hybrid Ford mustang in NBC's ...

Honda has decided that it might be unfair that another Japanese car company gets so much attention for green cars. Honda UK has hired advertising company Wieden and Kennedy to showcase all the marque's new "less impactful on the environment" products since 1950.The idea is to show a set of popular ...

digg_url = 'http://digg.com/political_opinion/Tell_the_FTC_how_to_regulate_green_ads_2'; The Federal Trade Commission held a public hearing Tuesday (Jan. 8) on how to regulate "green" advertising and they still want to know what you think. You can watch web-casts of the workshop and anyone is ...

For a long time now green has been the unofficial color of environmentalists. Anything environmentally friendly has been considered green. But that may be about to change. Advertising agency JWT (formerly known as J Walter Thompson) is predicting a shift from green to blue in 2008. If that happens ...

A weird equation, isn't it? But this video shows Renault's latest campaign to promote the Eco² series of "green cars" in Spain. If your Spanish is rusty, the song more or less says "Why can only movie stars have ecological cars?" Those who work for them: make-up artists, their pets' ...

I saw a TV commercial for a Chevy flex fuel car last night. The format for the ad was a lot like the Chevy Volt commercial: kids learning about a car outdoors with a teacher. The interesting part of the ad was the teacher's description of the flex fuel car as "vegetarian." I find the description of ...

When a country does something interesting, others try to follow the same path. Norway's rules on advertising, which forbids automakers from saying cars are green, environmental, clean or natural (within limits) have created a precedent which it looks like will likely be copied.Look at the case of ...

"One day a car will come along that is powered very differently. Dramatically enhanced performance will be combined with lower CO2 emissions... that day is today." The video above is a new ad for the Lexus Hybrid Drive. It's pretty cool. The car is invisible! Lexus is going to spend 6 M pounds on ...

Want to advertise your green car in Norway? You cannot use the words "green" or "clean" or "environmentally friendly" or "natural" or "environmental car" starting October 15. You can't even say "car x has low emissions of carbon dioxide." Why? "Cars cannot do anything good for the environment ...

There is no one MSRP. It's actually a range that can vary a lot. The ad above says $35,845 but that's for a particular combination of options. The 2007 Highlander Hybrid MSRP ranges from $32,490 to $38,010. That's a difference of $5,520 from the base model to fully loaded. So, if you see a car site ...

digg_url = 'http://digg.com/business_finance/2007_car_ads_stickers_ALL_have_incorrect_MPG_rating'; I saw this ad last night on the cable station TBS. I was watching a remake of the Time Machine (BTW, it's not a great movie). Anyway, I see this ad for the 2007 Hummer H3. The first thing in the ...

Southern California musician var digg_url = 'http://green.autoblog.com/2007/07/07/autobloggreen-qanda-civic-hybrid-owner-john-true-hes-the-guy-su/'; John True recently filed suit against American Honda Motor Company over their mileage claims for the Civic Hybrid. In an era of rising fuel costs ...

Aside from diesels and their new direct injected gasoline TSI engines, Volkswagen hasn't exactly been on the cutting edge of alternative powertrains and even the diesels are using BlueTec emission controls licensed from Mercedes-Benz. To date VW hasn't shown any hybrids, electric vehicles, fuel ...

The Advertising Standards Authority in England is an ad industry run group that regulates and monitors advertising and marketing and addresses consumer complaints about ads. When a company runs false or misleading ads and they don't respond to ASA direction to change the ads, ASA can refer the ...

Chrysler has created three new ads for their dealers to use that promote their more fuel-efficient vehicles such as the PT Cruiser, Dodge Caliber and Avenger. Chrysler, Jeep and Dodge each get their own ads and all of the vehicles that achieve at least 30 mpg on the EPA ratings is featured. ...

Browsing the net all day can make some of the ads on various sites blur a little together. After spending a lot of time looking at automotive pages this week, I realized something quirky about the promotional items for TerraPass and Ford's new Greener Miles program (their partnership program with ...