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Big Oil launches counteroffensive
With all the attention being paid to alternative fuels, it is not surprising that Big Oil should launch a PR counteroffensive. The American Petroleum Institute (API), advertising itself as "the People of America's Oil and Natural Gas Industry," is running a new TV ad, Delivering America's Energy Security, which can be viewed at their website at energytomorrow.com. Their contention is that there is still so much oil under America that we can achieve energy independence without getting off oil for a long time. According to API, there are "112 ... Read more →
Got oil? Oil industry looks to advertising to save its reputation Derrick Y. Noh
Despite Big Oil's recent run of record profits, they're still very concerned with the diminishing state the industry's image. The Wall Street Journal ran this article (subscription required) which ...
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Big Oil launches counteroffensive 1 year ago on Autoblog Green
With all the attention being paid to alternative fuels, it is not surprising that Big Oil should launch a PR counteroffensive. The American Petroleum Institute (API), advertising itself as "the People of America's Oil and Natural Gas Industry," is running a new TV ad, Delivering America's Energy ...
Got oil? Oil industry looks to advertising to save its reputation 3 years ago on Autoblog Green
Despite Big Oil's recent run of record profits, they're still very concerned with the diminishing state the industry's image. The Wall Street Journal ran this article (subscription required) which reports that the American Petroleum Institute (API) is engaging in a "full-fledged, open-ended ...
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