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London-to-Edinburgh smart fortwo ad not misleading

Recently, Daimler hyped up the smart fortwo's high-mpg ability by claiming in a television ad that you can go from London to Edinburgh, a distance of over 400 miles, on one tank of petrol fuel. This caused some - well, five - complaints that the ad was full of it. The UK's Advertising Standards Authority (ASA, whose website features a big "How to complain" button) investigated and decided that the ad's claim that, "on one tiny 33 litre tank, a smart car can do 433 miles," was not misleading. Mercedes said that the smart fortwo 71 bhp ... Read more →

Lexus forced, again, to remove deceptively green ad in UK Jeremy Korzeniewski

Lexus doesn't have a good history with the ads for its hybrid SUVs in Europe. Not too long ago, Toyota got into trouble for running the slogan "HIGH PERFORMANCE. LOW EMISSIONS. ZERO GUILT" in ...

Inflated-Eco: Renault to withdraw Twingo ad in U.K. Jeremy Korzeniewski

Click on the image to enter our gallery Continuing their effort to be sure that all advertisements in the U.K. are "legal, decent, honest and truthful", the Advertising Standards Authority (ASA) has ...

London-to-Edinburgh smart fortwo ad not misleading 9 months ago on Autoblog Green

Recently, Daimler hyped up the smart fortwo's high-mpg ability by claiming in a television ad that you can go from London to Edinburgh, a distance of over 400 miles, on one tank of petrol fuel. This caused some - well, five - complaints that the ad was full of it. The UK's Advertising Standards ...

Lexus forced, again, to remove deceptively green ad in UK 1 year ago on Autoblog Green

Lexus doesn't have a good history with the ads for its hybrid SUVs in Europe. Not too long ago, Toyota got into trouble for running the slogan "HIGH PERFORMANCE. LOW EMISSIONS. ZERO GUILT" in reference to its Lexus RX 400h hybrid SUV. The marque is back in the Advertising Standards Authority's ...

Inflated-Eco: Renault to withdraw Twingo ad in U.K. 1 year ago on Autoblog Green

Click on the image to enter our gallery Continuing their effort to be sure that all advertisements in the U.K. are "legal, decent, honest and truthful", the Advertising Standards Authority (ASA) has asked Renault to withdraw an ad for their Twingo which apparently showed leaves being emitted from ...


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