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Ford confirms (again) EcoBoost engine for F-150 lineup

The biggest bit of truck news from Ford today may have been the introduction of the latest Super Duty models, but the automaker didn't leave its smaller full-size pickup out of the festivities entirely. Buried down at the bottom of the press release (after the break) is a paragraph on the long-expected EcoBoost engine for the F-150. No real details are given on the new turbocharged, direct injection mill, but we're expecting to see a 3.5-liter V6 engine similar to the one used in Ford's front-wheel drive models, but modified to ... Read more →

Rapid Electric Vehicles (REV) offering $45,000 Ford fleet vehicle electric conversions. Maybe. Sebastian Blanco

REV knows that the market for a family to get their Ford Escape converted over to pure electric drive for $68,000 is awful small, perhaps less than zero. But, with REV's focus on fleet operators ...

Ford drops 'SFE' label from fuel-efficient trucks Jeremy Korzeniewski

Back in the summer of 2008, fuel prices hit their highest peak in U.S. history and automakers responded with a raft of new cars and trucks designed to eke as many miles from a single gallon of ...

Ford highlights F-150 with "unsurpassed fuel economy" Xavier Navarro

Greenwashing or no, at least Ford is moving to green up its lineup. The company recently highlighted some of the reasons to buy a new F-150, including great residual value, powerful towing capacity, ...

Ford rehiring 1,000 workers to build F-150; will buyers with short term memory appear? Sebastian Blanco

With the recent drop in gas prices (did I just see $2.20 on the sign?) and the possibility of GM and Chrysler merging, Ford's sales chief believes that there is a "pent-up demand" for his ...

As gas prices fluctuate, so do pickup and SUV sales 1 year ago on Autoblog Green

The American buying public may have a very short attention span. Could it be that memories of the record high gas prices of a few months back have already faded away into oblivion? The answer is a definite maybe, as full-size pickups and SUV sales have rebounded a bit from their historic lows, but ...

Ford's Doug Scott: Hybrid trucks are a publicity stunt 1 year ago on Autoblog Green

Doug Scott is the marketing manager for Ford's truck division and he was the one who said "capability matters" when talking about the new 2009 F-150. That means he's chiefly responsible for trying to convince people to buy his employers trucks. In that capacity he has to convince people F-150s are ...

Ford reconsiders "Boss" V8 engine 1 year ago on Autoblog Green

Click above for high-res gallery of the 2009 Ford F-150 Another large, powerful V8 engine program has bitten the dust. After GM made the decision to axe its high-tech DOHC V8, it became obvious that automakers are beginning to see the luster disappear from the classic V8 engine architecture. Ford, ...


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