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Nissan creates "Pure Drive," a green label for European markets

Like many other automakers in Europe, Nissan has created a special marketing badge to identify the least polluting vehicles across its range which will be used both in Europe and Japan. The chosen name is Pure Drive, which I think is one of the least imaginative on the market. Sibling company Renault's ECO2 label is more fun, as is its TV spot. As we have mentioned here, the "green label" is usually applied to a company's least powerful models that also have higher gear ratios, low-rolling resistance tires and some aerodynamic work. As for ... Read more →

Rumormill: Nissan to install 3-cylinder turbocharged engines in the new Micra generation Xavier Navarro

Although the Nisssan Micra has become a quiet player in the European supermini segment, it's got an impressive story that goes back 25 years. The next generation, due in 2010, could bring the ...

Nissan announces new model to replace the Micra Xavier Navarro

The somewhat funky Micra is going to be replaced in 2010. Nissan announced that its British plant in Sunderland, as well as other plants in four Leading Competitive Countries, will be building its ...

Nissan creates "Pure Drive," a green label for European markets 1 year ago on Autoblog Green

Like many other automakers in Europe, Nissan has created a special marketing badge to identify the least polluting vehicles across its range which will be used both in Europe and Japan. The chosen name is Pure Drive, which I think is one of the least imaginative on the market. Sibling company ...

Rumormill: Nissan to install 3-cylinder turbocharged engines in the new Micra generation 1 year ago on Autoblog Green

Although the Nisssan Micra has become a quiet player in the European supermini segment, it's got an impressive story that goes back 25 years. The next generation, due in 2010, could bring the Micra some well-deserved attention because it spots a major innovation: an all-new 3-cylinder ...

Nissan announces new model to replace the Micra 1 year ago on Autoblog Green

The somewhat funky Micra is going to be replaced in 2010. Nissan announced that its British plant in Sunderland, as well as other plants in four Leading Competitive Countries, will be building its replacement. It will be made from a new A-car platform that will be shared by three models by Renault ...


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