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    Official: Toyota has now sold over 7 million hybrids
    Overall Sales Impressive, Despite Recent US Slowdown 1412682960

    You take your victories where you can. In Toyota's case, that means disclosing the cumulative total of hybrid sales since the first Prius was sold in Japan in 1997. And that number is impressive. During its monthly conference call discussing sales, Toyota representatives noted that the automaker ...

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    Official: 2015 Toyota Prius Persona special edition arrives in September
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    Is the Prius going into "Pimp My Ride" territory? A new official special edition model won't be lowered or have three-wheel motion or anything like that (though that'd be cool), but the world's best-selling hybrid is putting on a few stylish bells and whistles this September. Toyota has ...

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    Report: How platform problems are delaying next-gen Prius
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    Short-term pain for longer-term gain? That may be the prognosis for the next-generation Toyota Prius, the world's best-selling hybrid. But, hey, the new version might get holiday season debut, now. Toyota is upgrading some of its most popular models and trying to cut long-term costs with ...

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    Report: How Toyota's Le Mans racer may make its next Prius even better
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    The supercapacitor technology in the Toyota TS040 "offers great possibility for production car use." – Amanda Rice, Toyota Pop-culture junkies familiar with 1980s touchstone movies will hear the word "capacitor" and think Back to the Future. But the concept of supercapacitors being used ...

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    Report: Local production could improve Toyota Prius' fortunes in China
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    The Toyota Prius is the world's most popular hybrid vehicle, but it may take domestic production capabilities for the model to achieve a high level of popularity in China. Japan-based Toyota is aiming to produce an increasing percentage of Prius components in China in order to bring down its ...

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    Report: Toyota ready to design more heart-racing Prius
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    Long praised for its fuel economy and reliability, the Toyota Prius has been no stranger to less-than-flattering remarks about its styling and sense of excitement. In fact, the model is a regular movie punchline. For evidence, see Mark Wahlberg in The Other Guys or, more recently, Ice Cube in ...

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    Report: Toyota wants to sell 5k-10k fuel cell vehicles a year, to start
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    Fuel cell electric vehicles (FCEVs) powered by hydrogen were taken more seriously at the LA Auto Show and Tokyo Motor Show last month than ever before, but their presence in the market is still shrouded in fog. Soichiro Okudaira, chief officer of research and development at Toyota, is confident ...

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    Study: Toyota Prius, Tesla Model S fans apparently like very different things
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    Prius fans polled have above-average interest in yoga, sustainability and Apple. As for Model S fans? They're big on economics, Jim Beam, strip clubs and weed. If a Toyota Prius lover crashes into you, the driver may have been distracted reading The New York Times or The Atlantic on his or ...

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