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Nissan creates "Pure Drive," a green label for European markets

Like many other automakers in Europe, Nissan has created a special marketing badge to identify the least polluting vehicles across its range which will be used both in Europe and Japan. The chosen name is Pure Drive, which I think is one of the least imaginative on the market. Sibling company Renault's ECO2 label is more fun, as is its TV spot. As we have mentioned here, the "green label" is usually applied to a company's least powerful models that also have higher gear ratios, low-rolling resistance tires and some aerodynamic work. As for ... Read more →

Nissan Qashqai 2.0 dCi goes into production Alex Nunez

Nissan's Sunderland, UK plant has kicked off production of the Nissan Qashqai 2.0 dCi. The Qashqai is the automaker's new, British-built sporty crossover, which will be sold in Europe and other ...

Nissan creates "Pure Drive," a green label for European markets 1 year ago on Autoblog Green

Like many other automakers in Europe, Nissan has created a special marketing badge to identify the least polluting vehicles across its range which will be used both in Europe and Japan. The chosen name is Pure Drive, which I think is one of the least imaginative on the market. Sibling company ...

Nissan Qashqai 2.0 dCi goes into production 2 years ago on Autoblog Green

Nissan's Sunderland, UK plant has kicked off production of the Nissan Qashqai 2.0 dCi. The Qashqai is the automaker's new, British-built sporty crossover, which will be sold in Europe and other markets outside the United States. With production of the diesel-powered version now underway, Nissan ...


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