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uwe ellinghaus

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    Report: Confident new Cadillac marketing boss ready to take on Tesla, BMW
    Uwe Ellinghaus Says Greenwashing Won't Work 1403805600

    When there's a former BMW executive heading Cadillac's efforts to boost sales of its only plug-in, it's a pretty safe guess that the marketing emphasis won't be on environmental friendliness and tree-hugging tendencies. The General Motors luxury brand has appointed ex-Bimmer executive Uwe ...

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    Report: Cadillac, Daimler execs take swipes at Tesla
    ELR drivers getting access to Chargepoint stations 1398119520

    Despite the financial ties between Daimler and Tesla Motors, at least one Mercedes exec thinks the electric automaker doesn't have a bright future. And over at Cadillac, the message is that Tesla doesn't pose a threat but offers the luxury arm of General Motors more of classroom experience. The ...

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